MAM
LG earmarks Rs 200m for ‘No. 1 Celebration’ campaign
NEW DELHI: With the summer heating up manufacturers of cooling ingredients are coming up with interesting promotions to catch the consumers eye. The latest one comes from refrigerator and AC manufacturer LG Electronics.
The promotion LG’s ‘No. 1 Celebration’ combines education about the benefits of its product portfolio with cash discounts and prizes. Through the initiative, the company is hoping to reinforce its numero uno status in the industry and has set aside Rs 200 million for the campaign.
The promotion runs till 18 May. In order to participate in the contest, consumers are required to purchase an LG product from any retail outlet during the contest period. The purchase will entitle the consumer to a double scratch card by which they could win an instant cash discount on the product and prizes from the LG stable.
This year, dealers too have a lot to gain from the LG promotion. They earn points on every sale of a product. The points however will vary from product to product. The collection of 500 points will entitle the dealer to participate in the draw which will be held at the close of the contest. The winners will win holiday packages to Mauritius, Thailand, Malaysia, Australia or Europe
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
