Brands
LG Colour TV sales Sky Rocket, break all Records
LG achieves record sales of 4.75 lakh units of CTVs
Turnover exceeds Rs 2100 crores during the festive seaso
Mumbai, December 21, 2005… LG Electronics India Pvt. Ltd., the leading consumer durable company in the country, has achieved a landmark turnover of Rs. 2100 crores during the festive season this year. The auspicious occasion of Diwali marked a boom in the sales of every LG product category especially in the colour television category. LG surpassed sales of 4.75 lakh colour televisions during the festive season thus recording the highest sales by LGEIL in this category.
The Flat TVs have had an extraordinary impact on the over all sales of the colour television segment. The Flat TVs this year have been exceptionally well received by our customers. We at LGEIL sold 2.73 lakh units of flat TVs and 2.02 units of Normal TV’s during the month of October. We have been able to accomplish such outstanding numbers in the flat and conventional colour television category due to the immense faith of our customers in the brand which makes LG the most preferred brand at all times, through out the year.
An elated Mr. Girish Rao, Vice President – Sales, LGEIL said, “I am very pleased to announce the remarkable sales target achieved. This has been possible as a result of the relentless efforts and dedication of every employee who has strived towards achieving this goal and the support of our valued customers. It was this faith reposed in LG by our customers which enabled us to clock sales of 1 million units during the festival season. The results make us more confident of being able to build on the success and further augment our growth with more consumer oriented and feature rich products in exceeding our expectations”.
Speaking on the outstanding achievement, Mr. Amitabh Tiwari, National Head – CTV, LGEIL said, “Our team is well prepared to face competition within the industry. It is the strength of our team and our network that we have been able to achieve the landmark figure. We are way ahead in the Colour television category and have set a benchmark for the industry to follow. We are elated to have created history in the color television category by achieving a turnover of Rs. 392 crores in the month of October. “
*The festive season has been taken from the 1 st Of September till the 10th Of November.
About LG Electronics India Pvt. Ltd.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. One of the most formidable brands in the consumer durable and home appliances segment, LGEIL has an impressive portfolio of Color Televisions, Washing Machines, Air-Conditioners, Microwave Ovens, Refrigerators (Direct Cool and Frost Free), PCs, Vacuum Cleaners, Audio Systems, DVDs, PDPs, optical storage devices, Laptops and GSM mobile phones. In India for over eight years, LG has earned a premium brand positioning due to its superior quality, high product performance, revolutionary technological delivery and warm service. LG is the acknowledged trendsetter for the consumer durable industry in India wxcith the fastest ever nationwide reach, latest global technology and product innovation.
LGEIL has achieved a turnover of Rs 6500 crore in 2004 and aims to be a USD 10 Billion company by 2010, with an investment of USD 250 million allocated over the next five years to the Indian market. LGEIL’s first manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The new and second Greenfield facility of LG Electronics India located at Ranjangaon, Pune has the capacity to manufacture GSM Mobile Phones. Color Televisions, Air Conditioners, Refrigerators, Washing Machines, Microwave Ovens and Color Monitors and is operational since October last year. LGEIL also plans to produce 20 million mobile handset units by 2010 at this new state-of-the-art facility – This is India’s first mobile phone manufacturing unit.
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Brands
Airtel, Jio, Vi quietly raise tariffs with tweaks ahead of major hike
Airtel, Jio and Vi test subscriber response with subtle plan changes
NEW DELHI: India’s top telecom operators, including Bharti Airtel, Reliance Jio and Vodafone Idea, are quietly reworking their prepaid plans in what appears to be a calculated run-up to a broader tariff hike expected later this year.
Rather than announcing headline-grabbing price increases, the operators are opting for subtle tweaks that are less likely to trigger immediate consumer backlash. Industry observers describe this as a “testing the waters” approach, where small changes help gauge subscriber sensitivity while gradually improving revenues.
Among the most visible moves is plan pruning. Airtel has discontinued its popular Rs 799 pack, widely seen as a high-value offering, while nudging up the price of its Rs 859 plan to Rs 899. The changes may seem marginal, but across millions of users, they translate into meaningful revenue gains.
Reliance Jio, on its part, has taken a sharper route by slashing the validity of its Rs 195 plan from 90 days to just 30 days. The price remains unchanged, but the value per day has dropped steeply, effectively raising costs for consumers without altering headline tariffs.
Meanwhile, Vodafone Idea is restructuring its “NonStopHero” packs, limiting unlimited data benefits to night hours in several circles. The move trims usage flexibility while keeping plan positioning largely intact.
Another common tactic is bundling. Operators are increasingly pairing plans with OTT subscriptions such as streaming services, framing price adjustments as value additions even when the core offering remains largely unchanged.
The broader goal behind these moves is to lift ARPU (Average Revenue Per User), a key profitability metric in the telecom business. Airtel is targeting an ARPU of around Rs 300, up from roughly Rs 250, while Jio is under pressure to demonstrate stronger revenue growth ahead of a potential IPO. For Vodafone Idea, the urgency is more immediate as it seeks higher cash flows to fund 5G expansion and manage outstanding dues.
Industry estimates suggest that these incremental changes are a precursor to a larger, industry-wide tariff hike of 15 to 20 per cent, likely towards the end of 2026. The delay in announcing a full-scale increase is partly due to macroeconomic concerns, including inflation and volatile fuel prices, which could dampen consumer sentiment.
The push to monetise 5G is also gathering pace. After investing more than Rs 3 lakh crore in next-generation networks, operators are expected to gradually phase out free 5G data and reposition it as a premium service.
For consumers, the impact is already visible in small but steady increases in monthly bills. For telcos, however, this is a carefully choreographed build-up, easing users into higher spending before the bigger pricing reset arrives.
