MAM
Leverage Edu onboards Zee’s Ambesh Tiwari as CMO
Mumbai: Study abroad platform Leverage Edu has brought on board Ambesh Tiwari as chief marketing officer. In this new role, Tiwari will lead marketing, branding, growth, and institutional sales for the company.
The development comes when leverage Edu is rolling out aggressive expansion plans and strengthening its foothold in the global market, primarily the UK and Europe. “We are very confident that Tiwari will lead Leverage Edu and successfully establish our place both nationally and internationally in the growing ed-tech ecosystem,” said Leverage Edu founder and CEO Akshay Chaturvedi on the new appointment.
Prior to joining Leverage Edu, Tiwari was associated with Zee Entertainment Enterprises Ltd (ZEEL) where he was director-digital alliances and partnerships. At ZEEL, he was also part of the office of the president- content and international markets, and executive assistant to chief executive officer, domestic broadcast business.
Previously, Tiwari worked with Viacom18 Media where he led the consumer research for the corporate strategy team. His other stints include companies like Star India and Quizcraft Events.
“I am excited to join Leverage Edu and share my efforts to create widespread brand awareness while pushing for a very strong growth agenda,” Tiwari said. “Having followed the growth trajectory of Leverage Edu since its inception, I was familiar with the organisation and was impressed with its culture, diversity, people, and especially its entrepreneurial mindset.”
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
