Ad Campaigns
LetsShave, a grooming statement
MUMBAI: It’s groovy, it’s uber cool and it’s funny. LetsShave.com’s new promotional video, which was recently released, has all the elements of the new age men’s world. In an event held in Chandigarh, LetsShave Team and the invitees couldn’t resist shaking a leg as the goofy video played on a display screen during the launch.
Targeting the new-age male customers – the millennial and the Gen-Z – the video is a clear statement of how our men have come of age when it comes to grooming. “While producing the video, we weren’t trying to sell LetsShave as a product but LetsShave as a grooming statement. We understand today’s men who are aware, well-read and up-to-date with the world. Men are witty by nature and we couldn’t think of a video without some humor,” said Sidharth S Oberoi while addressing the audience during the launch.
The musical promo video with the catchy line – I got your face bro – smartly sketches pictures of when men need the shave most and how a clean-shaven look saves the day for them often. The two models – a mentor and a user – make clean shave look smashing hot while the hip-hop style makes for an interesting shaving anthem.
Based out of Chandigarh, LetsShave is a bootstrapped Internet-only company that had reached breakeven sooner than most startups touching 1,00,000 + customers in a span of six months. It is also one of India’s 50 Most Promising Brands of 2016. LetsShave’s shaving and grooming range is a wide variety of products including world’s first 6-blade razor with a trimmer for both men and women. LetsShave enjoys partnership with industry leader Dorco which has been making high quality shaving razor blades since 1955. Dorco is also the official supplier to Dollar Shave Club – the shaving range startup which was recently acquired by Unilever. LetsShave’s unique packaging and delivery have succeeded in charming the customers or as they say – I got your face bro!
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
