AD Agencies
Leo Burnett forecasts 2014 Cannes Lion winners
MUMBAI: With a day left for the biggest event of the advertising industry to commence, the industry is keeping its fingers crossed to pick up the coveted Lion.
Like every year, Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions anticipating the results of this year’s 61st Cannes Lions International Festival of Creativity..
With more than 84 per cent accuracy, the agency’s predictions have an unparalleled track record, year over year, recognizing Cannes contenders most likely to win. Leo Burnett Worldwide’s chief creative officer Mark Tutssel curated the list to encompass the most forward thinking, compelling creative products across channels.
“We sifted and sieved through hundreds of the most brilliant pieces of work from every cranny of the world, spanning Lions award categories,” said Tutssel. “This year’s work is full of humanity, imagination and pure creativity, and remarkable for finding fresh and innovative ways to connect emotionally with people.”
Top 25 Contenders
1. Guinness “Sapeurs” by AMV BBDO / London, UK
2. Not Impossible Labs + Intel “Project Daniel: 3D Printing Prosthetic Arms” The Ebeling Group / Not Impossible Labs / Venables Bell & Partners / Venice, USA
3. Skype “The Born Friends Family Portrait” Pereira & O’Dell / San Francisco, USA
4. British Airways “The Magic of Flying” OgilvyOne / London, UK
5. New Zealand Transport Agency “Blazed” Clemenger BBDO / Wellington, New Zealand
6. Colombian Ministry of Defense “You Are My Son” Lowe SSP3 / Bogota, Colombia
7. Harvey Nichols “Sorry I Spent It On Myself” Adam&EveDDB / London, UK
8. Mimi Foundation “If Only For A Second” Leo Burnett / Paris, France
9. Volkswagen – Side Assist “Living Room” / “Bathroom” / “Bedroom” AlmapBBDO / Sao Paulo, Brasil
10. Terre des Hommes “Sweetie” Lemz / Amsterdam, Netherlands
11. HBO GO “Awkward Family Viewing” SS+K / New York City, USA
12. P&G – Old Spice “Smellcome to Manhood” Wieden + Kennedy / Portland, USA
13. Chipotle “The Scarecrow” Creative Artists Agency + Moonbot Studios / Los Angeles, USA
14. Google + Warner Brothers “A Journey Through Middle Earth” North Kingdom / Skellefte?, Sweden
15. Inakadate Village “Rice-Code” Hakuhodo / Tokyo, Japan
16. Brazilian Association of Organ Transplantation “Bentley Burial” Leo Burnett Tailor Made / Sao Paulo, Brazil
17. 350 Action “Climate Name Change” Barton F. Graf 9000 / New York City, USA
18. Honda “Hands” Wieden + Kennedy / London, UK
19. Samsung “Maestro’s Academy – Smart Bike” Leo Burnett / Milan, Italy
20. Honda – Internavi “Sound of Honda / Ayrton Senna 1989” Dentsu / Tokyo, Japan
21. Nike “The Nike SB App” R/GA / New York City, USA
22. Adidas “D Rose Jump Store” TBWA / London, UK
23. Southern Comfort “Karate” Wieden + Kennedy / New York, USA
24. Newcastle Brown Ale “If We Made It” Droga5 / New York City, USA
25. Volvo Trucks “Live Test Series: The Epic Split” Forsman & Bodenfors, Sweden
“Our annual Cannes Predictions offer not only Leo Burnett Worldwide’s take on the leading creative work likely to earn Lion trophies, but a magnified view of the bravest ideas and boldest thinking that jolts our craft boldly forward,” said Tutssel who will present “Why Borderless Creativity is the Future of Communications” master class at Cannes. “These are the stimuli that fuel imagination and ignite us to change human bahaviour in vigorous, disruptive bounds.”
AD Agencies
AdTrust Summit 2026 to examine trust, AI and Gen Alpha in advertising
Two-day summit in Mumbai to explore ethics, regulation and the future of advertising trust
MUMBAI: At a time when advertising is navigating a delicate trust deficit, the Advertising Standards Council of India is preparing to bring the industry to the table. On 17 and 18 March, the body will host the inaugural AdTrust Summit 2026 in Mumbai, a two-day gathering designed to spark conversation around responsibility, regulation and credibility in modern advertising.
The summit, to be held at the Jio World Convention Centre in Bandra Kurla Complex, will bring together leaders from advertising, media, technology and policy to examine how brands can build trust in a marketplace increasingly shaped by algorithms, influencers and artificial intelligence.
In an age of deepfakes, dark patterns and blurred lines between content and commerce, the question is no longer just how brands capture attention, but whether audiences believe what they see. The AdTrust Summit aims to unpack that challenge.
Day one will turn its attention to the youngest digital natives. Titled Decoding Gen Alpha, the session will unveil ‘What the Sigma?’, a study by ASCI and Futurebrands Consulting that explores how children growing up in a hyper-digital environment encounter advertising and commercial messaging.
The report presentation will be delivered by Santosh Desai, founder and director at Think9 Consumer Technologies and a social commentator known for his insights into consumer behaviour. The discussion that follows will attempt to decode how Gen Alpha consumes media, interacts with brands and navigates the growing overlap between entertainment and marketing.
In a move that mirrors the subject itself, two Gen Alpha students will also join the conversation, offering a rare perspective from the generation advertisers are trying to understand.
The second panel of the day will shift the focus from observation to implication, asking what the report’s findings mean for brands, agencies and society. Speakers include Karthik Srinivasan, communications strategy consultant; Preeti Vyas, president at Mythik; and Abigail Dias, associate president planning at Ogilvy. The session will be moderated by Sonali Krishna, editor at ET Brand Equity.
Day two moves from insight to regulation. Under the theme From Compliance to Trust, ASCI will release its Ad Law Compendium, a comprehensive guide to India’s advertising regulations.
The day will open with a keynote by Sudhanshu Vats, chairman at ASCI and managing director at Pidilite Industries, followed by a chief guest address by Sanjay Jaju, secretary at the Ministry of Information and Broadcasting.
Legal experts from Khaitan & Co., including Haigreve Khaitan, senior partner, and Tanu Banerjee, partner, will present an overview of the current advertising law landscape in India and examine whether existing frameworks are equipped to deal with emerging technologies and formats.
Subsequent panels will explore issues increasingly shaping the industry’s ethical compass. Conversations will range from the limits of persuasive design and the rise of dark patterns, to the growing scrutiny brands face from digital creators and consumer watchdogs.
One session will also feature Revant Himatsingka, widely known online as the Food Pharmer, whose critiques of packaged food brands have sparked debate around transparency and corporate accountability.
Later discussions will turn toward media literacy among Gen Alpha, asking how children can be equipped to navigate a digital world where gaming, content and commerce are becoming indistinguishable.
The summit will conclude with a final panel on the future of advertising, bringing together voices from agencies, legal circles and technology platforms to discuss how innovation, intelligence and integrity can coexist.
For an industry built on persuasion, trust has always been its quiet currency. But as audiences grow more sceptical and digital ecosystems more complex, that currency is under pressure.
Events like the AdTrust Summit suggest the advertising world knows it cannot afford to take credibility for granted. The real challenge now is turning conversation into commitment.
