Leo Burnett bags Limca’s creative biz

MUMBAI: Leo Burnett has won the creative mandate for Coca-Cola India‘s lemon and lime flavoured carbonated soft drink brand, Limca.

The account was handled by Ogilvy since January 2001.

“Yes, we have bagged the account,” said Leo Burnett chairman and CEO Arvind Sharma.

Limca‘s campaigns focus on the soft drink‘s brand value of “freshness”.