MAM
Lenovo launches new products; to launch mass media campaign
BANGALORE: With the launch of a new range of laptops and desktop computers based on the 2nd generation Intel core processors, Lenovo India has become one of the first PC manufacturers in India to introduce PCs powered by Intel’s powerful ‘Huron River’ platform.
With a view to targeting the youth, the brand has come up with long term and short term strategies that includes mass media campaign across television, print and the digital media. It started a teaser campaign a couple of days ago and with the new academic year beginning soon, it has planned a back to school campaign to target schools and colleges for its computing products.
Amongst the products launched today are some with interesting features like hardware TV, one key TV, multi-touch, options for a 3D enabled experience, inbuilt JBL speakers etc.
In 2006, Lenovo achieved tremendous brand awareness and sales branding on Kaun Banega Crorepati. Lenovo intends to be visible on television screens on programs and news channels, but since most brands have followed this trend, the brand plans to do this in a different and interesting way, company sources claim.
The long term strategic initiatives for its consumer business include Lenovo’s plans to significantly enhance channel capacity; improve the end-to-end execution and operations; increase profitability by driving higher mainstream and premium mix; improve supply chain efficiency, and inventory management. To this effect, Lenovo plans to up its number of exclusive outlets to 400 by the end of March and to 1000 by the end of the next fiscal.
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
