Ad Campaigns
Lenovo India launches new campaign for Cricket World Cup 2023
Mumbai: Lenovo, the global technology powerhouse has announced the launch of a new brand campaign featuring Lenovo’s range of products. As the anticipation for the ICC Men’s Cricket World Cup 2023 reaches soaring heights in India, Lenovo’s campaign leverages the unwavering passion of Indian cricket fans, gaming enthusiasts, young professionals, and students through ads set within the world cup context.
Lenovo ranks as the number one trusted brand in India in the category of tablets, in TRA’s 2023 Brand Trust Report. Lenovo also holds a dominant second position in terms of market share* in the consumer laptop category. As such, the campaign aims to integrate all of Lenovo’s consumer portfolios – Legion, Yoga, IdeaPad and establish Lenovo as a leading and innovative technology brand in consumer minds. The campaign slogan “You’ll wish everything was a Lenovo” highlights Lenovo’s cutting-edge technology and how it enables people looking for great specs, high performance, durability and security. The campaign is designed to establish Lenovo’s strong position in the market by leveraging its growing market share and reinforcing its presence in the premium segment.
The campaign is based on the idea that once you experience great technology, you start expecting it everywhere. This campaign highlights Lenovo’s advanced technology, which is deeply ingrained in users’ minds, so they look for it in everything, including features like smart login with infrared camera, multitasking with four adjustable screens, and high-performance cooling with Lenovo Coldfront Technology.
“Our brand campaign showcases Lenovo’s commitment to innovation and technology and highlights its wide range of consumer products and services that are custom-designed for versatile users,” said Lenovo India marketing director Chandrika Jain. “We believe that the World Cup is the perfect platform to connect with millions of Indian consumers who are passionate about cricket and technology. The campaign will position Lenovo’s seamless tech prowess in everything that consumers demand every day”.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
