Ad Campaigns
Leader Batteries ropes in Ajay Devgan for new campaign
Mumbai: Leader Batteries, a part of the Pilot Industry group has launched a new brand campaign announcing the new avatar Leader 2.0 to strengthen its pan India presence. The campaign features brand ambassador Ajay Devgn who showcasing the brand’s values of ‘performance, commitment, innovation, and trust.’
“We are excited to announce the new transformed version of Leader Batteries -Leader 2.0 with this new campaign. We are charting new skies, setting ambitious milestones, and paving our growth trajectory with the all-new Leader 2.0,” said Pilot Group of Companies MD Sanjeev Aggarwal said. “There is no one better than Ajay Devgn to showcase what our brand stands for – a perfect amalgamation of Power, Performance, Commitment, Innovation, and Trust”.
Leader Batteries director Chetan Ranjan said the campaign comes at an opportune time when we the Company is expanding our network with our innovative product range. “We truly believe a leader like Ajay Devgn will help us establish a better connect with our consumers,” added Ranjan.
The company has expanded its entire product range, features, and offerings in the Inverter, E-rickshaw, and Solar Battery segment. The innovative products feature higher backup, longer life, and an ultra-low maintenance cost, it stated further. The brand has also introduced 12X7 service on the entire range of its products.
“Leader 2.0, a Made-In-India brand, in its new avatar is all about things that matter to me personally. With their products that match global standards and energy-efficient solutions, I am confident that they will be able to meet consumer needs in India,” brand ambassador Ajay Devgn said.
The campaign was developed by Offbeet Media Group. “We have a long-standing partnership with Leader Batteries that have helped us understand the brand and its ethos. Keeping the brand ethos in mind, our talent, production, creative and digital teams developed the campaign with superstar Ajay Devgn at the heart of it,” said Offbeet Media Group founder Jaideep Singh.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
