Brands
Lava signs Kartik Aaryan as brand ambassador to unveil latest smartphone in Blaze series
Mumbai: Lava International has on-boarded Kartik Aaryan as the brand ambassador to endorse its smartphone category while launching the Lava Blaze Pro.
Lava will soon commence a 360-degree marketing campaign featuring Kartik and the range of its smartphones.
An inspiration to millions, Kartik is a self-made man who exudes energy, vitality, and versatility and with his content projects a progressive, innovative, and challenging spirit, which aptly resonates with Lava’s philosophy.
Sharing his thoughts on the new brand association, the actor said, “I am delighted to associate with Lava, a home-grown brand that has established itself as a leading Indian end-to-end smartphone company. It is a matter of sheer excitement to see how Lava is bringing technologies that appeal to the youth of the country. My association is based on the resonance of our shared ethos of being #ProudlyIndian and standing apart from the crowd with a unique proposition.”
Taking the consumer experience a notch higher, Lava is also offering a brand-new pre-sales experience “Demo@home,” which will allow customers to experience Blaze Pro first-hand while at home or any other location of their convenience. Customers can avail these aforementioned services by visiting the official Lava website.
“Signing Kartik Aryan is the perfect fit for Lava. Both are challenging the norms of their industries and creating new expectations. Kartik’s superlative performances have earned him a massive fan following, and Lava’s exciting new launches are setting new standards in the smartphone segment. We are on a mission to provide smartphone customers an excellent Indian alternative, and with Kartik’s stardom and persona, we are confident of getting there faster,” said Lava head of marketing, sales and distribution strategy Mugdh Rajit.
The newly launched smartphone Blaze Pro is styled with frosted glass back and comes with high camera quality, rightfully designed to specifically uplift the customer experience. Blaze Pro comes with 6X zoom & 50MP triple rear camera for a superior photography experience. Blaze Pro is loaded with features like Android 12, 4 GB RAM + 64 GB ROM for storing pictures, videos, and large files, eight MP front camera for a superior photography experience and selfies, bottom firing speaker, type C charging, side fingerprint scanner for enhanced security, among others.
The Blaze Pro has a MediaTek helio G37 chipset for unmatched performance, a large 5000 mAh battery for long-lasting usage, and a 10W type-C fast charger to fully charge the phone in lesser time. It also has a 6.5 & 20:9 notch HD display for an unmatched viewing experience.
Priced at Rs 10,499, Blaze Pro comes in four different colour variants – glass green, glass orange, glass blue, glass gold available on Flipkart, Lava e-store and retail stores.
Lava products are developed after extensive research with a strong emphasis on quality and driving innovation. Lava is constantly looking for ways to provide its customers access to state-of-the-art features on their phones to enhance their experience significantly. With the on-boarding of Kartik Aaryan as the brand ambassador, Lava aims to increase its consumer base by attracting more prospects, especially millennials and gen-z, who form the largest chunk of consumers.
Brands
Hyundai India posts record April sales with 17-per cent growth
Domestic sales hit 51,902 units, exports stand at 13,708 units
MUMBAI: Hyundai is clearly shifting gears and April has put the pedal firmly to the metal. Hyundai Motor India Limited (HMIL) has reported its highest-ever domestic sales for the month of April, clocking 51,902 units in April 2026, marking a 17 per cent year-on-year growth. The milestone sets a strong tone for the new financial year, signalling sustained demand momentum across its portfolio. Alongside domestic performance, the company recorded export volumes of 13,708 units for the month, underlining its continued strength in overseas markets.
The growth has been driven by a mix of refreshed models and special editions across segments. Recent launches and updates including the Exter, Verna, Ioniq 5, Creta Summer Edition, Grand i10 NIOS Vibe Edition and Venue Knight Edition have helped keep the line-up competitive in an increasingly crowded market.
A standout performer was the Venue, which recorded its highest-ever monthly domestic sales of 12,420 units. The model’s 5-Star Bharat NCAP safety rating, including for the VENUE N Line, appears to have bolstered consumer confidence, reflecting a broader industry shift where safety credentials are becoming a key purchase driver.
Tarun Garg, Managing Director and CEO, HMIL, said the company has carried forward recent momentum into the new financial year, with product interventions and safety-focused positioning playing a central role in driving growth.
The numbers suggest Hyundai’s strategy is ticking multiple boxes fresh product cycles, safety-led messaging and steady export performance. If April is any indication, the company isn’t just starting the year strong, it’s aiming to keep the engine running at full throttle.
