MAM
Lakhsya Media wins promotional rights of Delhi‘s Airport Terminal 3
MUMBAI: Laqshya Media has bagged promotion rights of the Delhi‘s IGI Airport Terminal 3. This will allow the advertising company to provide clients with the innovative marketing solutions giving brands new integrated marketing opportunities.
Said Laqshya Media MD Alok Jalan, “As the new terminal marks India‘s emerging aviation and logistics hub, DIAL is keen to provide the best possible services and facilities to its customers. I am sure we, at Laqshya Airport Media, will stand together with DIAL to achieve that objective by raising the bar on quality and technology in experiential marketing and giving it a new meaning. We foresee a long and mutually beneficial association with DIAL at Delhi IGI Airport.”
According to the advertising company, the spaces at the airport would be suitable to host a diverse range of promotions such as automobile displays, live shows, product demonstrations, and laser lighting along with audio, specially created studios for high end acoustic and visual demonstrations and so forth.
Stated Laqshya Media CEO, Indrajit Sen, “We are delighted to be awarded the promotional rights for Delhi Airport Terminal 3. Laqshya is the specialist in understanding how flyers move through airport networks and the advertising they engage with. Having profiled distinct flyer groups to identify mood, mindset, activities, dwell time and media engagement, we will provide advertisers with highly targeted opportunities. This is a key contract in the development strategy run by Laqshya in recent years as it positions Laqshya in the largest airport Terminal in South Asia. This will be the showcase to strengthen our position as leading outdoor advertising company with focus on emerging media formats across the country.”
The marketing campaigns will primarily target business travellers and professionals by engaging them at a time and place where they have the time to truly experience the product.
Laqshya already owns exclusive advertising rights of the Rajiv Gandhi International Airport (Hyderabad) and the Bandaranaike International Airport (Colombo).
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
