BCCI hands Tata WPL 2026 ceremonies to Laqshya Media

MUMBAI:  Cricket’s newest queens are getting the royal treatment. Fresh from conquering the world, India’s women cricketers return home to find their domestic league transformed into something between a festival and a fortress of celebration. The Board of Control for Cricket in India (BCCI) has handed Laqshya Media Group the keys to the Tata Women’s Premier League 2026 (WPL 2026) , tasking the advertising outfit with turning 22 matches into 22 reasons to party.

This is no ordinary season. The tournament marks India’s first major cricketing event since the women’s team lifted the ICC Women’s World Cup in 2025. Laqshya, which has been making noise in the out-of-home advertising world since 1997, plans to ensure that victory echoes through every stadium and street corner in the country.

The opening ceremony features  Jacqueline Fernandez. The closing bash belongs to Yo Yo Honey Singh. In between, expect drone shows, laser arrays, live brass bands and mid-innings concerts at every single match. Laqshya calls it “high-frequency engagement”. Others might call it sensory overload, but it beats the usual stadium muzak.

Beyond the boundaries, Laqshya is plastering cities, state capitals and airports with WPL branding. The aim? Drag women’s cricket out of the sports pages and into daily life, where young women might actually see themselves in the game.

“India is a country where sport is not just watched; it is deeply felt,” says Laqshya Media group chairman and managing director Alok Jalan. He promises “meaningful, scalable sporting experiences” that will outlast this season. Whether India’s appetite for cricket spectacle can match its appetite for cricket remains to be seen.

For now, the world champions are coming home. And someone’s rolled out a very large, very loud red carpet.