MAM
Kyoorius launches New Blood Awards 2016
MUMBAI: Kyoorius, in association with D&AD, has launched the 2016 New Blood Awards, which is an initiative to help build exposure, and honour creative minds under 26 years of age, including students.
The Kyoorius New Blood Awards 2016 edition will feature a direct reflection of the real world with real briefs set by brands together to create ideas that work in real life; this will give the young professionals and students a chance to exercise their skills and critical thinking, to deliver winning solutions. Together with Kyoorius, agencies will initiate activations for their brands to connect and capture the imagination of young consumers, gain insights and identify current day trends.
Kyoorius New Blood briefs for the year 2016 are set by Cafe Cuba, Deloitte Digital, Hotstar, iStock by Getty Images, ITSA Brand Innovations, L & K Saatchi & Saatchi, Lodha Group (in collaboration with Alok Nanda & Company), Madheke, Pidilite and Samsung.
Kyoorius CEO and founder Rajesh Kejriwal said, “We are very pleased to announce the Kyoorius New Blood Awards. This year, these awards not only focus on students, but also aim to reach out to the entire gamut of young professionals across participating school, colleges, major design houses and agencies in India. This is a unique opportunity for agencies and brands to connect with the future talent on a real and engaging platform. This will indeed be an unforgettable, socially shareable and engaging experience for them.”
The winners of the Kyoorius New Blood Awards will be awarded with Red Elephant trophies and will be held alongside the Kyoorius Creative Awards on 3 June, 2016 in Mumbai.
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
