MAM
Kurkure launches two new exciting flavours with a ‘Masaledaar’ TVC
MUMBAI: Kurkure, one of India’s most loved snack brands, today announced the launch of two new exciting flavours – Gazab Golmaal and Herapheri Hungama – through a unique TVC featuring Bollywood’s leading actor, Akshay Kumar. Kumar, who has recently been announced as the face of the brand, was seen trying to decode the masalas of the new flavours in a never-seen-before, triple avatar role for the film.
Being the one-stop family-entertainer all through its 20-year long journey in India, Kurkure has always aimed to add a spark of ‘quirky masti’ into the everyday lives of its consumers through its wide array of delicious product offerings and innovative storytelling. The launch of the new Kurkure Gazab Golmaal and Herapheri Hungama flavours comes at the back of the brand’s constant drive to innovate and introduce distinct yet delicious flavours for every palate across India. The brand aims to add more youthfulness, humour and Bollywood entertainment to Indian families by associating with the country’s leading actor – Akshay Kumar.
Expressing his thoughts on the new launch and the campaign, Mr. Dilen Gandhi, Sr Director and Category Head – Foods, PepsiCo India, said, “Kurkure has always aimed at becoming a key part of the lives of its consumers not only through its memorable and quirky storytelling, but also through its extensive portfolio of unique offerings. We are thrilled to launch Gazab Golmaal and Herapheri Hungama with an element of mystery to tease the taste buds of our consumers. It will be very exciting to see how these exciting new flavours leave them guessing the ingredients, while wanting for more.”
He added, “The ‘masala’ and quirk of brand Kurkure has certainly gone up several notches with the country’s most celebrated actor, Akshay Kumar, coming on-board with us. We are certain that the launch of the new flavours as well as the association with Akshay will hit our consumers with non-stop humour and unmatched ‘quirky masti’.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
