Brands
Kriti Sanon launches Hyphen Lip Balm Line at Nykaaland beauty extravaganza
Mumbai: Hyphen, the visionary skincare brand, celebrated a groundbreaking moment as Kriti Sanon launched their most awaited product range – The VIP Lip Balms. After the launch, the first reveal of the lip balms was done at the star-studded Nykaaland. The event showcased a unique blend of entertainment, beauty, and skincare, with activities such as customer engagement, influencer participation, and a dedicated booth, all hosted by Hyphen.
At the grand Nykaaland event, which brought the online beauty world into the physical realm, Kriti Sanon personally unveiled the Hyphen Lip Balm range. Nykaaland, an extravagant offline event, offered the perfect stage for the official reveal. The event stood as a testament to the brand’s commitment to delivering high-quality, effective, and affordable skincare solutions, responding to the passionate demands of its cherished customers.
Hyphen’s new Lip Balm range includes the Vitamin-Infused Peptide Lip Balm – Vanilla, designed for all skin types. This product offers deep, long-lasting hydration, lip smoothening, and moisture barrier repair. It harnesses the power of Peptides, Vitamin E, Linoleic Acid, Squalane, and Shea Butter to create a nourishing blend that keeps lips soft and supple. Priced at Rs 349 for a 10g quantity, it can be applied as needed throughout the day.
Additionally, the Vitamin-Infused Peptide Lip Balm – Peach mirrors these benefits, providing the same hydrating, smoothening, and moisture barrier repair advantages. This product, too, is priced at Rs 349 for a 10g quantity, allowing you to enjoy soft, supple lips whenever you like.
For those seeking lip protection from the sun, Hyphen offers the All I Need LipScreen – SPF 30, Fragrance & Flavor Free. Suitable for all skin types, this product combines lip moisturization and sun protection. With key ingredients like Vitamin C, Vitamin E, Kojic acid, and Avocado Oil, enriched with Pomegranate Oil, it’s available for Rs 399 for a 10g quantity and should be applied as needed throughout the day.
Kriti Sanon, in her role as chief customer officer, expressed, “As the chief customer officer, I had been reading a lot of comments and DMs asking us to create good lip balms. Honestly, lip balms have always been an essential part of my life and my skincare routine. Today I’m proud and thrilled to introduce Hyphen’s intensely hydrating lip balms, created on popular demand to give you the juiciest, glossiest hydrated lips. We’ve hyphenated powerful ingredients from nature and science to create our lip balm range, packed with vitamins, peptides, and a lot more goodness. I hope our VIP Lip Balms and the All I Need LipScreen make you smile brighter and pout better!”
The Nykaaland launch event was a true reflection of Hyphen’s commitment to innovative solutions that enhance everyday skincare routines. The Hyphen Lip Balm line is now available for purchase on the official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart. It delivers the perfect blend of science and nature for all your lip care needs.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
