MAM
Krista Thomas joins InMobi Marketing Cloud as SVP & global head – marketing
NEW DELHI: InMobi has onboarded ad tech veteran Krista Thomas as the senior vice president and global head of marketing for its marketing cloud platform.
In her new role, Thomas will utilise over 20 years of experience working in the media and marketing industries to expand the awareness and influence of the company, drive customer acquisition, and launch new solutions based on InMobi’s end-to-end advertising solutions, according to an official statement.
“She [Krista Thomas] will play an instrumental role in advancing our mission to drive real connections between brands and consumers through intelligent, mobile-first experiences,” said InMobi Group co-founder & InMobi marketing cloud CEO Abhay Singhal.
“As vaccines continue to roll out and doors reopen, businesses everywhere are seeking partners that can help them re-engage and reignite their audiences to take or defend market share. InMobi is that partner, and now is the time,” added Thomas.
Prior to joining InMobi, she was the SVP marketing for Amobee where she led the company’s TV-first strategy, established a marketing strategy, and relaunched the brand’s positioning and messaging to support the CTV allocator solution.
With the onset of Covid2019, Thomas was also a co-founder of the #AdTechCares consortium, comprising over 50 members, including InMobi, and launched three Covid2019 PSA campaigns.
Previously, Thomas had stints as SVP marketing for VideoAmp, and VP product marketing for Rubicon Project (now Magnite) where she helped the company go public in 2014.
She has also been associated with eBay / Shopping.com, AOL Time Warner, and Thomson Reuters and helped launch start-ups Ad.ly, Quantcast, and Sean Parker’s Plaxo.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
