MAM
Kotak Life Insurance launches new ad campaign
MUMBAI: Kotak Life Insurance has launched a new 360 degree advertisement campaign spanning TV, radio, digital media and outdoor hoardings across the country.
JWT is the creative agency and Keroscene is the production house for the commercial.
The campaign will run for five weeks covering TV, radio, outdoor and digital/ online modes.
TV ads will run on 32 different channels spanning Hindi, Bengali, Tamil, Kannada and Telugu for a period of five weeks. The outdoor campaign in Hinglish, Hindi, Punjabi, Gujarati, Marathi, Bengali, Tamil, Telugu and Malayalam will cover 66 cities over a three-week period. These will be augmented by FM radio and digital/online campaigns.
The campaign revolves around the concept of guaranteed and regular second income and is pegged to Kotak Assured Income Plan, the company’s flagship product. This theme is based on a usage and attitude research which indicated that in the backdrop of weak economic sentiment and concomitant concerns such as income not keeping pace with inflation, there is a strong affinity towards low risk investments which will over time graduate into guaranteed and regular second income sources.
Mapping research insight to product benefit, the advertisement’s ‘another you’ theme nudges the viewer to think of how her or his life would be if there were another her or him. The visuals show different everyday and easy to relate scenarios played to a catchy jingle inspired by the evergreen hit ‘Aap jaisa koi Meri Zindagi Mein Aaye’. The ‘another you’ here is a personification of the plan (KAIP) and the certainty of regular and guaranteed additional income it offers.
MAM
Sameer Nair steps down as CEO of Applause Entertainment
Veteran media executive exits after a decade at the Aditya Birla Group-backed studio.
MUMBAI: After a decade of calling the shots, Sameer Nair is taking a bow from Applause Entertainment. The veteran industry leader and CEO of the prominent content studio is stepping down from his role, according to sources familiar with the development. This marks a significant leadership transition at one of India’s key players in the television and digital content space.
Applause Entertainment, part of the Aditya Birla Group, has built a strong reputation under Nair’s leadership for its high-quality adaptations of international formats and a slate of original series across OTT platforms. Nair, who joined the company a decade ago, was instrumental in shaping its growth and positioning it as a notable force in India’s evolving streaming landscape.
Prior to Applause, he held senior roles at major media organisations, including Star India, where he played a pivotal part in the launch of the iconic show Kaun Banega Crorepati in 2000. He also worked with Balaji Telefilms and NDTV Imagine.
It remains unclear who will succeed Nair or what his next professional move will be. Queries sent to Nair did not receive a response, and Applause Entertainment declined to comment on the matter.
His exit comes at a time when the Indian content ecosystem is undergoing rapid changes, with streaming platforms recalibrating investments, focusing on profitability, and adjusting content strategies amid shifting viewer preferences and increasing competition.
Industry insiders suggest the transition could signal a strategic reset for Applause as it navigates the next phase of growth.
In the fast-paced world of Indian entertainment, where hits can fade as quickly as they rise, Sameer Nair has enjoyed a remarkably steady and influential run. As he steps off the stage at Applause, the spotlight now turns to what comes next for both the executive and the studio he helped build.
