Brands
Kofluence launches Kofinity
Mumbai: Kofluence, the largest AI-led influence platform, has launched its latest product Kofinity which offers guaranteed brand partnerships to every content creator, and an opportunity to monetise their social influence. Having successfully delivered over 1600+ campaigns across 30 diverse sectors with over 550K contributors on board and a collective reach of 6Bn+, Kofluence is at the forefront of influencer marketing solutions.
With the launch of Kofinity, creators can focus solely on creating content and boosting brand visibility, while Kofluence provides them the infrastructure to turn their passion into earnings. Creators can acquire a free unique URL through ‘kofluence.com/in’, which will serve as a hub for their curated brand deals. With ‘always-on’ campaigns, creators can partner with brands they love, in a hassle-free manner. Each transaction made through their personalized link directly translates to payouts.
With Kofinity, top performers can earn more than Rs 25,000 per week along with guaranteed shortlisting for collaborations that require minimal content creation and no prior content approval. Typically access to premium offers often come with eligibility criteria or cost considerations, but Kofinity allows content creators to share these offers with their audience so they can avail them easily and freely without having to meet any such criteria.
Speaking about the launch, Kofluence CEO and co-founder Ritesh Ujjwal said, “We’re thrilled to introduce Kofinity! With this launch, we’re confident that Kofluence is well-positioned to lead the charge in this rapidly evolving industry. We aim to foster India’s thriving creators economy by monetizing 100k influencers in the next 12 months, enabling creators on their journey to becoming creator-preneurs.”
Commenting on the launch, Kofluence co-founder Sreeram Reddy Vanga stated, “As excited as we are about the launch, what I’m looking forward to is Kofinity being a means of self-sufficiency for all the budding creators. Kofinity is expanding its horizons beyond social media like Instagram and Youtube. Now, creators can easily share their offers and deals within their social circles through multiple social networking platforms by using their unique link.”
Brands
Oracle layoffs affect up to 30,000 employees globally
Job cuts span US, India and more, staff cite abrupt emails, uncertainty.
MUMBAI: April began with an inbox shock and for thousands, it ended with an exit. Oracle has carried out a sweeping round of layoffs, impacting an estimated 20,000 to 30,000 employees across its global operations, even as the company continues to report strong business performance. The job cuts were communicated via emails sent early on April 1, affecting staff across multiple regions including the United States, India, Canada and parts of Latin America. The reduction spans a wide range of roles and functions, though the company has not disclosed specific criteria behind the decisions.
In the days following the layoffs, employees have taken to platforms such as LinkedIn to share their experiences, many describing the process as abrupt and unsettling. Several posts pointed to a lack of prior indication, with notifications arriving suddenly in early-morning messages.
A recurring concern has been the impact on long-tenured staff. Users reported that employees with decades of experience were among those let go, raising broader questions about job security even for seasoned professionals within large technology firms.
The layoffs have also sparked anxiety about the wider direction of the sector. As companies continue to invest heavily in automation and artificial intelligence, workforce recalibration is becoming more common often accompanied by uncertainty around future roles and skills.
For many affected employees, the immediate challenge lies in navigating career transitions in an increasingly competitive job market, with posts reflecting concerns about stability and next steps.
The development comes against a backdrop of strong financial performance at Oracle, which recently reported a 22 percent year-on-year increase in revenue, alongside continued growth in its cloud infrastructure business. The company has also been committing significant capital towards artificial intelligence and data centre expansion.
The contrast between growth and job cuts has added to the unease, underscoring a broader shift in how large technology firms balance expansion with efficiency sometimes at the cost of the very workforce that helped build that growth.
