MAM
KLAY Schools launches “That Parent Thing”, a content platform for millennial parents
MUMBAI: KLAY (Kids Learning And You) Schools, India’s largest chain of non-franchised pre-schools and daycare centres, today announced the launch of its content platform – That Parent Thing – dedicated to the parenting community, on the occasion of Valentine’s Day. Drawing on its experience as a leader in the ECCE (Early Childcare and Education) space, the platform champions it’s expertise on early years learning. Furthermore, That Parent Thing will provide knowledge and experiences from experts and parents, respectively, across a variety of subjects including work and life.
A brand publishing initiative by KLAY, That Parent Thing has experts from across the world share their opinions on every aspect of being a new-age parent. These include a globally renowned speech therapist, a leading child psychologist, a body-positivity ambassador, an angel investor & educator, and so on. With topics pertaining to infants, toddlers and pre-teens, the platform will attempt to answer every question that a parent may have while raising their child and help create a community of parents that can rely on each other.
Commenting on the launch, Priya Krishnan, CEO, KLAY Schools said, “Over the years, a combination of urban factors such as the rise of nuclear, double-income families and the availability of several sources (credible and otherwise) of information online has fed the paranoia associated with parenting. This phenomenon got us thinking and as a way of keeping up our commitment to partner parents in every phase of the parents' journey, we started ‘That Parent Thing’. Riding on our experience in caring for children between the ages of 1 – 6, we’ve embarked on a mission to help parents take charge of their parenthood with as much joy and as little guilt as possible. Over time, we are expecting the platform to shape into a tight-knit self-sufficient community of parents.”
MAM
Jack&Jones unveils Spring Summer ’26 collection with 3 themes
Music, Rush and Travel chapters anchor expansive youth-focused drop.
MUMBAI: If fashion had a playlist, this one would come with a bass drop, a road trip, and a wardrobe change in between. Jack&Jones has rolled out its Spring Summer ’26 collection, pitching it as its most expansive seasonal showcase yet less a drop, more a three-act cultural statement. At the centre of the campaign is Volume 1: Music, a chapter that taps into India’s independent music scene and wears its attitude on its sleeve quite literally. Featuring artists like Loka, Wazir Patar and Aksomaniac, the line blends bold graphics with relaxed silhouettes and versatile denim designed to move effortlessly from stage lights to street style.
Denim, unsurprisingly, remains the headline act. From lived-in washes to rip-and-repair textures and wide-leg fits, the collection leans into familiarity while nudging expression forward aiming to feel both personal and performative at once.
The brand didn’t stop at aesthetics. Extending its music-first narrative into the real world, Jack&Jones partnered with the UN40 Music Festival held on March 14 and 15 in Bengaluru. The collaboration featured an experiential pop-up, complete with denim customisation zones, interactive installations and exclusive viewing experiences turning fashion into something you could not just wear, but play with.
Volume 2: Rush shifts gears into a faster lane, embracing high-energy aesthetics tailored for movement, momentum and a lifestyle that rarely stands still. Think sharper silhouettes, dynamic styling and a sense of urgency stitched into every look.
In contrast, Volume 3: Travel slows things down. This chapter leans into sun-washed palettes, lightweight layers and easy silhouettes built for spontaneity designed for consumers who prefer their fashion with a side of wanderlust.
Across all three volumes, the thread that ties it together is clear: denim as a constant, supported by breathable cottons and summer-ready fabrics that balance comfort with structure. The result is a collection that doesn’t just follow trends but attempts to mirror the rhythm of youth culture itself.
With Spring Summer ’26, Jack&Jones isn’t just selling clothes, it’s curating moods. And in a season where identity is as fluid as style, that might just be its strongest fit yet.
