MAM
This International Women’s Day, KLAY Schools through their #BackForBetter campaign, captures Extraordinary Stories of Extraordinary Women
MUMBAI: On the occasion of International Women’s Day, KLAY Schools ran a week-long video series campaign featuring remarkable women from different walks of life in the first week of March 2020. The #BackforBetter tribute series captured the stories of women who managed work-life integration on their own terms, while dealing with life-altering milestones such as childbirth, sending their children off to college work, or even caring for their aging parents. Through sharing, the campaign aims to inspire more women to take the plunge and do what they believe in, while building the best of support systems in place.
The series features stories of women from different professions including an entrepreneur, an author, a renowned Bharatanatyam dancer, a social media influencer, a movie producer, a Lawyer, a Product Evangelist and a Consumer Communications Lead. The series portrays inspiring tales of women who took charge of their lives and decided to follow their dreams such as a homemaker turned athlete in her fifties, a management employee turned fitness guru and an engineer turned farmer.
KLAY Schools was started with the objective of bringing women back to work 8 years back. In this time, this chain of pre-schools and day care centres has managed to bring over 10,000 women back to the workforce (just as part of the full day care centres). The actual number is much more. As the work-life dynamic evolves, KLAY is looking to join hands with companies and dig deeper into the reasons why women drop-out of the workforce. While maternity is a well-known barrier, today’s multi-generational workforce has different needs that change at every stage including schooling, college, and aging parents. For instance, an analysis by Infosys pointed out that around 5000 women quit in 2019 owing to Class X and Class XII board exams of their children.
Commenting on the campaign, Priya Krishnan – CEO, KLAY Schools said, “The objective of this video campaign is to extend our support and motivate all women out there who are considering returning to the workforce in order to pursue their dreams. These phenomenal women who have been identified and featured in these videos have displayed some extraordinary courage and grit towards building a strong ecosystem for women to thrive in their careers as well as their family lives. Through this year's theme, Back for Better, we would like to encourage women to stand up for each other and be each other's biggest cheerleaders”
Along with the hashtags #backforbetter, #bridgethegap and #eachforequal, the video series were featured and promoted across all of KLAY’s social media assets, such as Twitter, Facebook, LinkedIn and Instagram.
Here are the links to the videos from the campaign –
● Nidhi Agarwal – Co – owner, RealSteel Fitness – https://www.instagram.com/p/B9ODSEGpPh-/
● Namrata Sadhvani – Editor, Momspresso – https://www.instagram.com/p/B9Qd-jypTtr/
● Shreya Krishnan – VP – Marketing and Communications, Anviti Insurance Brokers – https://www.instagram.com/p/B9TZrUKJpU7/
● Savita Sastry – a renowned Bharatanatyam dancer – https://www.instagram.com/p/B9WLC_CpkVx/
● Nish Amarnath – New York based author and journalist, Warburg Pincus – https://www.instagram.com/p/B9YG6uOJkAJ/
● Abhilasha Padhy – co-founder, 80 dB Communications – https://www.instagram.com/p/B9YdgjJpFQp/
● Goda Raghavan – corporate transactional lawyer and partner of AK Law Chambers – https://www.instagram.com/p/B9YgrgnpnXy/
● Karen Annunciation – Lead Consumer Communication at OYO Hotels and Homes – https://www.instagram.com/p/B9a02I0Jjxk/
● T. Rukmini Devi – Secretary of the Chennai Masters Athletic Association – https://www.instagram.com/p/B9a1Ub5JwKJ/
● Kuppulakshmi Krishnamoorthy – Product Evangelist, Zoho – https://www.instagram.com/p/B9a2ygGJehc/
● Abirami Dusshyanth – Producer and Co-founder – Eshan Productions – https://www.instagram.com/p/B9bRrHkpucO/
● Krupalini Sreenivasalu – Engineer turned Farmer – https://www.instagram.com/p/B9dYBFFpwNe/
● Lakshna Chaddha Jha – Founder & CEO, sRide – https://www.instagram.com/p/B9dYP60p3up/
● Pooja Talwar – Co-founder, KLAY London Learning Centre (LLC) – https://www.instagram.com/p/B9dYdTfJKVz/
● Priya Krishnan – Priya Krishnan – CEO, KLAY Schools – https://www.instagram.com/p/B9dZ3LvpHUA/
MAM
Jack&Jones unveils Spring Summer ’26 collection with 3 themes
Music, Rush and Travel chapters anchor expansive youth-focused drop.
MUMBAI: If fashion had a playlist, this one would come with a bass drop, a road trip, and a wardrobe change in between. Jack&Jones has rolled out its Spring Summer ’26 collection, pitching it as its most expansive seasonal showcase yet less a drop, more a three-act cultural statement. At the centre of the campaign is Volume 1: Music, a chapter that taps into India’s independent music scene and wears its attitude on its sleeve quite literally. Featuring artists like Loka, Wazir Patar and Aksomaniac, the line blends bold graphics with relaxed silhouettes and versatile denim designed to move effortlessly from stage lights to street style.
Denim, unsurprisingly, remains the headline act. From lived-in washes to rip-and-repair textures and wide-leg fits, the collection leans into familiarity while nudging expression forward aiming to feel both personal and performative at once.
The brand didn’t stop at aesthetics. Extending its music-first narrative into the real world, Jack&Jones partnered with the UN40 Music Festival held on March 14 and 15 in Bengaluru. The collaboration featured an experiential pop-up, complete with denim customisation zones, interactive installations and exclusive viewing experiences turning fashion into something you could not just wear, but play with.
Volume 2: Rush shifts gears into a faster lane, embracing high-energy aesthetics tailored for movement, momentum and a lifestyle that rarely stands still. Think sharper silhouettes, dynamic styling and a sense of urgency stitched into every look.
In contrast, Volume 3: Travel slows things down. This chapter leans into sun-washed palettes, lightweight layers and easy silhouettes built for spontaneity designed for consumers who prefer their fashion with a side of wanderlust.
Across all three volumes, the thread that ties it together is clear: denim as a constant, supported by breathable cottons and summer-ready fabrics that balance comfort with structure. The result is a collection that doesn’t just follow trends but attempts to mirror the rhythm of youth culture itself.
With Spring Summer ’26, Jack&Jones isn’t just selling clothes, it’s curating moods. And in a season where identity is as fluid as style, that might just be its strongest fit yet.
