KKR appoints Binda Dey as chief marketing officer

Mumbai: Kolkata Knight Riders (KKR) has appointed Binda Dey as KKR and Knight Riders Global Franchises’ new chief marketing officer (CMO). This would be her second stint with the company after having served as head of marketing in 2015-16. 

In her new role, Dey will oversee all aspects of marketing – brand, content, digital, licensing, and merchandising, for all initiatives in Indian Premier League, Caribbean Premier League, and USA cricket.

Prior to KKR, Dey worked with Red Chillies Entertainments as head of marketing and creative development for over five years. Her past stints also include Star India, Starcom, and DDB Mudra Group.