Brands
Kisna steps into digital gold with SafeGold, starting at Rs 10
MUMBAI: Kisna Diamond and Gold Jewellery has stepped into digital gold with the launch of Kisna Digital Gold, partnering SafeGold to extend its omnichannel play beyond physical jewellery. The move allows consumers to buy, sell and redeem gold digitally, with entry starting at just Rs 10 and no lock-in.
The offering lets customers purchase fractional quantities of 24-carat gold at live market prices, with holdings credited in grams to four decimal places. The gold, of 995 fineness or higher, is stored in insured vaults managed by globally recognised custodians, with full ownership retained by the customer.
Crucially for Kisna, digital holdings can be redeemed against physical jewellery across its nationwide retail network, tightening the loop between online accumulation and in-store conversion. The company positions digital gold as a gateway product, encouraging consumers to save, plan and eventually upgrade to jewellery purchases.
Kisna Diamond and Gold Jewellery CEO Parag Shah, said the launch was aimed at making gold ownership “more accessible, transparent and flexible”, while deepening long-term consumer relationships. SafeGold COO and co-founder Rhea Chaterji, said the partnership combined trusted jewellery retail with secure, asset-backed digital infrastructure.
The platform is currently available to resident Indians with a valid Pan card and reinforces Kisna’s push to align traditional gold buying with digital-first consumer behaviour.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
