Brands
KISNA rolls out ‘Kyunki Pyaar Jatana Zaroori Hai’ celebrating everyday expressions of love
MUMBAI: KISNA Diamond and Gold Jewellery has launched a Valentine’s Day campaign built around the idea that love deserves expression every day, not just on a single occasion. Titled Kyunki Pyaar Jatana Zaroori Hai, the campaign features a 125-second film that blends light humour with emotional storytelling.
The film follows a middle-aged couple debating the growing commercialisation of Valentine’s Day. While the husband dismisses it as a modern ritual, the wife argues that any day encouraging affection has value. As the narrative unfolds through everyday moments at home, the husband ultimately surprises his wife with a pair of diamond earrings, underlining the message that love may not need a special day, but it does need to be expressed.
The campaign is part of Kisna’s brand philosophy, Khushi ke har pal ke liye Kisna, and will be promoted across digital and social media platforms, supported by print and outdoor outreach around Valentine’s Day.
Kisna Diamond and Gold Jewellery chief marketing officer Prashant Awasthi, said the film celebrates quiet, relatable moments of romance that often go unnoticed, positioning jewellery as a symbol of emotion rather than just adornment.
Conceptualised and produced by D & A Studios, the campaign reinforces Kisna’s focus on meaningful connections and everyday togetherness.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
