MAM
Kinnect appoints Varun J. Bansal as AVP of media
Mumbai: On Thursday, Kinnect India announced the onboarding of Varun J Bansal as associate vice president of media, to handle its Delhi operations. He will directly report to Kinnect VP of media Mihir Palan.
With over 14 years of experience in integrated media planning and strategizing, Varun has worked with brands like Nestle, GSK, Pernod Ricard India, Snapdeal, Gaana.com, ITC hotels, and Uber. His last stint was with Wavemaker as business director.
Talking about Varun’s appointment, Kinnect COO Chandni Shah said, “Post-covid19, we see more brands transitioning to digital transformation. We, as media partners, are constantly striving towards bringing in meaningful business outcomes with measurable targets, and that’s where Varun steps in. His experience and portfolio perfectly fit our integrated business and complement our data-driven philosophy. I am happy to onboard him, especially to lead our Delhi media operations and wish him all the success.”
About his new role, Varun said, “Kinnect’s reputation precedes itself. The organisation is at the forefront of all media skills in a highly competitive sector. All of this is supported by an inspiring leadership team, of which I’m proud to be a member. By developing cutting-edge solutions for client and agency business objectives, I am excited to use this chance to elevate further and enrich the current media function.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
