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Kingfisher Swimsuit Calendar triumphs at Fab Awards
MUMBAI: The Kingfisher Premium beer Swimsuit Special Calendar 2005 has bagged an award at the 7th International Food & Beverage (Fab) Creative Excellence Awards 2005 held in London.
The Fab Awards are the only International Creative Awards programme in the world that focus solely on creative work done for Food and Drink brands. This year it attracted nearly 2,500 pieces of work from over 60 countries, covering TV, posters, press, radio, below the line work, integrated campaigns, packaging and new media. The work was judged by creative directors from six countries.
United Breweries was the only Indian company to win at the Fab Awards 2005. United Breweries chairman Dr. Vijay Mallya and Atul Kasbekar received the award at a ceremony held at the Hurlingham Club in London. It faced competition from the Luigi Lavazza Spa Calendar based in Milan. The Kingfisher Premium beer Swimsuit Special Calendar won the award for creative excellence in the below the line promotions category.
Dr. Mallya said, “The popularity of the Kingfisher calendar has increased by leaps and bounds since we introduced it. Winning the Fab Awards in London for photography is certainly a great honour especially because we are the only Indian company to win it. I would like to congratulate my dear friend Atul Kasbekar, one of the most talented photographers of our country who has done a wonderful job on the Kingfisher Swimsuit Special 2005.”
Kasbekar said, “Working on the Kingfisher Calendar was an exhilarating and challenging experience and I personally feel it is one of my best works to date. Kingfisher, known as the king of good times, symbolises beaches, fun, life and beauty and this year’s calendar captures the essence of these. It would not have been possible to win a prestigious award like Fab without the support of Dr. Mallya and the UB Group.”
Nominated finalist agencies at the Fab Awards came in from all over Europe and Scandinavia, the USA, and India. Many of them were accompanied by their Clients including some of the biggest Food and Drink marketeers in the world. They included Chivas Regal, Diageo, HJ Heinz, McDonald’s, Nestle, The UB Group and Unilever.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
