MAM
KidZania Noida & DOMS launch painting studio for kids
Mumbai: KidZania Noida, the globally acclaimed educational entertainment brand and DOMS, successfully launched the DOMS Painting Studio on 21 October 2024, at KidZania Noida. This event offering children a dynamic space to nurture their creativity and artistic skills.
The DOMS Painting Studio, a joint initiative between KidZania Noida and DOMS, provides young visitors with an immersive, hands-on experience where they can explore various artistic roles, such as Mural Painter and Studio Painter. With engaging activities and the use of DOMS’ high-quality art products, children had the chance to unleash their creativity and discover new techniques in a lively, enjoyable setting.
DOMS Industries, managing director Santosh Rasiklal Raveshia said “An important step in our mission to foster and inspire children’s creativity has been taken with the opening of the DOMS Painting Studio at Delhi NCR. We’re thrilled to work with KidZania to provide young artists with a special setting where they can develop critical skills that support both creative and personal growth as well as explore their artistic talents.”
DOMS Industries CMO Saumitra Prasad stated, “We are excited to bring the DOMS and Kidzania partnership to the Delhi NCR region. The DOMS Painting Studio is dedicated to offering children an enriching artistic experience, where they can explore a variety of techniques and fuel their passion for art, while nurturing their dreams of becoming artists.”
KidZania India head strategic partnerships Bhavesh Gajjar said “We are thrilled with the tremendous response to the launch of the DOMS Painting Studio. This collaboration with DOMS emphasises on our dedication to offering children meaningful and enriching experiences. We believe in the transformative power of art to inspire self-expression and personal growth, and through this partnership, we aim to help children unlock their full creative potential. Together we both are preparing kids for a better world.”
Senior DOMS management, as well as their trade representatives and dealers, attended the event and showed their support and excitement for the project. The hands-on experience provided at the launch event was highly enjoyed by the children, who came away inspired to pursue their artistic endeavours.
This will be the second collaborative association between both companies after the success in Mumbai and will give young visitors an exciting opportunity to explore their artistic abilities in a dynamic and engaging environment.
Brands
Alpino crosses Rs 100 crore revenue, clocks rapid growth in health foods
Shilpa Shetty-backed brand scales 5X in two years on wellness demand
MUMBAI: Alpino has crossed the Rs 100 crore annual revenue mark, underscoring its rapid rise in India’s fast-expanding nutrition and wellness market.
The Surat-based brand has recorded 2.5X year-on-year growth and a fivefold jump over the past two years, scaling from Rs 20 crore in FY24 to Rs 100 crore in FY26. The performance reflects a broader shift in consumer preferences towards healthier, high-protein and clean-label food options.
Founded with a focus on making nutritious food accessible, Alpino has built its presence across digital-first channels, including e-commerce and quick commerce, alongside a growing footprint in modern retail. The company credits its growth to a mix of product innovation, affordability and a steady expansion of its portfolio.
The brand has also benefited from the backing of Shilpa Shetty, whose association has strengthened its positioning in the health and wellness space. Her emphasis on balanced living aligns closely with Alpino’s promise of wholesome, everyday nutrition.
A spokesperson for Alpino said the milestone reflects growing consumer trust. “Crossing Rs 100 crore in revenue is not just a number for us, it reflects the trust consumers have placed in our products,” the spokesperson noted, adding that the company remains focused on innovation and expanding reach.
Looking ahead, Alpino plans to deepen its distribution network, introduce new product lines and continue investing in supply chain and consumer engagement. The company has set an ambitious target of reaching Rs 500 crore in revenue over the next two years.
As awareness around health and fitness continues to grow in India, Alpino’s sharp trajectory suggests that the appetite for better-for-you foods is only getting stronger.
