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Doms shines at Anime India Kolkata 2026 with live art zone
Stationery giant draws crowds with custom calligraphy studio on 14-15 February at Biswa Bangla Mela Prangan.
MUMBAI: Doms just proved that the pen really is mightier than the sword especially when it’s turning anime fans into walking masterpieces. The stationery and art materials leader turned heads at Anime India Kolkata 2026, held on 14 and 15 February at Biswa Bangla Mela Prangan, by ditching the usual booth for a full-on experiential playground. Amid a whirlwind of cosplay, fandom fever, and artistic vibes, the Doms zone became a magnet for creators, enthusiasts, and families who treat creativity like a core part of who they are.
Visitors dove hands-first into the brand’s latest launches across art supplies and writing instruments, testing how these tools could fuel their wildest ideas. The real show-stealer? A live personalisation studio where a pro artist whipped up custom calligraphy pieces and illustrated name cards using Doms products drawing steady crowds and turning product demos into genuine, shareable moments.
The setup didn’t just flaunt gear, it showed how the right tools can turn self-expression from a vague spark into something you can hold, frame, or post. For Doms, the two-day stint delivered a front-row seat to the mash-up of youth culture, art, and fandom highlighting why experiential, community-driven activations are rewriting the rules for the stationery category.
Doms Industries Limited whole-time director Om Raveshia summed it up, “Our participation at Anime India Kolkata reflects our continued focus on engaging meaningfully with emerging creative ecosystems. The energy and originality we witnessed at the event underscore how creativity today is deeply personal and community driven… Initiatives like our live personalization studio allow us to demonstrate the versatility and quality of our products while building authentic connections with young creators and families alike.”
As 2026 rolls on, Doms is betting big on these immersive touchpoints to keep inspiring the next wave of doodlers, dreamers, and die-hard fans proving that sometimes the best way to stand out is to let everyone else colour outside the lines.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
