MAM
Doms shines at Anime India Kolkata 2026 with live art zone
Stationery giant draws crowds with custom calligraphy studio on 14-15 February at Biswa Bangla Mela Prangan.
MUMBAI: Doms just proved that the pen really is mightier than the sword especially when it’s turning anime fans into walking masterpieces. The stationery and art materials leader turned heads at Anime India Kolkata 2026, held on 14 and 15 February at Biswa Bangla Mela Prangan, by ditching the usual booth for a full-on experiential playground. Amid a whirlwind of cosplay, fandom fever, and artistic vibes, the Doms zone became a magnet for creators, enthusiasts, and families who treat creativity like a core part of who they are.
Visitors dove hands-first into the brand’s latest launches across art supplies and writing instruments, testing how these tools could fuel their wildest ideas. The real show-stealer? A live personalisation studio where a pro artist whipped up custom calligraphy pieces and illustrated name cards using Doms products drawing steady crowds and turning product demos into genuine, shareable moments.
The setup didn’t just flaunt gear, it showed how the right tools can turn self-expression from a vague spark into something you can hold, frame, or post. For Doms, the two-day stint delivered a front-row seat to the mash-up of youth culture, art, and fandom highlighting why experiential, community-driven activations are rewriting the rules for the stationery category.
Doms Industries Limited whole-time director Om Raveshia summed it up, “Our participation at Anime India Kolkata reflects our continued focus on engaging meaningfully with emerging creative ecosystems. The energy and originality we witnessed at the event underscore how creativity today is deeply personal and community driven… Initiatives like our live personalization studio allow us to demonstrate the versatility and quality of our products while building authentic connections with young creators and families alike.”
As 2026 rolls on, Doms is betting big on these immersive touchpoints to keep inspiring the next wave of doodlers, dreamers, and die-hard fans proving that sometimes the best way to stand out is to let everyone else colour outside the lines.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
