Brands
Kia India launches a new TVC for Sonet X-Line
Mumbai: Kia India has launched a new TVC as part of its campaign for its latest product offering, Sonet X-Line.
The TVC is specifically designed to create anticipation for the range-topping Sonet X-Line trim. Contemplating the car’s exclusive looks and flaunt factor, Kia India has positioned the Sonet X-Line as ‘so rare, you just can’t resist it.’
Apart from the television commercials, this new campaign will also be extended to the outdoor and digital media.
This new TVC for the Kia Sonet X-Line captures a young, sophisticated couple living in a pristine white world. In their world, everything is white, from the clothes they wear to the house they live in, and even their pets. Except the car they own, which is the exact opposite – because even this young couple could not resist the unique magnetism of the exclusive matte graphite exterior colour of the Sonet X-Line.
The TVC also highlights all the important product attributes like the exclusive splendid sage dual tone interior, exclusive crystal cut alloy wheels, 26.03 CM (10.25″) HD touchscreen navigation and the BOSE premium sound system with LED sound mood lights.
The campaign illustrates that the Sonet X-Line is a car unlike any other seen on Indian roads, and it surely makes a statement that will not go unnoticed. Consumers today do not wish to feel bound by circumstances; they always want to establish their presence and unique identity, and the Sonet X-Line aims to fulfil this consumer need.
Through this campaign, Kia India intends to reach out to customers who aren’t afraid to express their originality and uniqueness among their peers. Kia India’s communication narrative for the Sonet X-Line focuses on its consumer personas rather than product attributes and has the visual delight to break the clutter from the typical product-centric auto advertising. It has elements that trigger the consumer’s need to own an exclusive product.
Brands
IndiGo names William Walsh CEO
Former IATA chief to take charge in August after Elbers exit, Bhatia steers interim
India’s biggest airline has moved fast and gone global. InterGlobe Aviation, which operates IndiGo, has tapped aviation heavyweight William Walsh as chief executive officer, subject to regulatory approvals, marking a sharp pivot as the carrier eyes its next burst of expansion.
Walsh, currently director general at the International Air Transport Association, will step down on July 31, 2026, and is expected to take charge by August 3. The appointment comes barely three weeks after Pieter Elbers exited the corner office, with Rahul Bhatia holding the fort in the interim.
The choice signals intent. Walsh brings decades of cockpit-to-boardroom experience, having led British Airways and later International Airlines Group, the parent of Aer Lingus, Iberia and Vueling. His tenure across carriers has been defined by hard resets, restructurings and cross-border consolidation—skills IndiGo may need as competition intensifies and scale becomes decisive.
Vikram Singh Mehta, chairman and non-executive independent director of IndiGo, said Walsh’s experience in managing large-scale airline operations and navigating complex market dynamics makes him well-suited to lead IndiGo in an increasingly competitive global aviation environment, adding that the appointment marks a new chapter as the airline scales in one of the world’s fastest-growing markets.
Rahul Bhatia said Walsh’s global perspective, operational expertise and customer-focused approach would be critical as IndiGo enters its next phase of expansion.
Walsh, widely regarded as one of the industry’s most influential figures, will oversee overall management and strategic direction, with a mandate spanning operational performance, network expansion, commercial strategy and customer experience. He is expected to work closely with the board and leadership team to sharpen IndiGo’s growth trajectory.
Walsh said IndiGo has a strong foundation and is well-positioned to capitalise on the evolving aviation landscape, adding that he looks forward to fostering a culture of excellence, innovation and sustainable value creation across the organisation.
A new captain, a bigger runway—and a market that rewards scale. IndiGo is lining up for its next take-off.
