MAM
KFC runs cricket contest for a trip to the World Cup
MUMBAI: With the ICC Cricket World Cup excitement mounting to a feverish pitch, KFC, fast food retail outlet is sending winners of the ‘Yeh contest hai fixed’ contest to the World Cup in the West Indies.
As per the contest for every customer that buys KFC’s Hot & Crispy Chicken along with a Pepsi, a free dessert is assured. What’s more, the customers get to be part of the grand lucky draw, the winners of which will get a 10-day, fully paid trip to the West Indies and exclusive tickets to some of the important Indian matches in the Caribbean. This contest ends on 7 March.
Enthused about the World Cup promo, Yum! Restaurants International chief marketing officer Arvind Mediratta, said, “The World Cup fever has gripped the nation and all of us would love to be there to see the action. So our promo offers our customers a fabulous chance to be in the West Indies and cheer our ‘Men in Blue’ and encourage them to bring home the coveted Cup.
“The combination of Cricket and KFC’s Hot & Crispy Chicken is one of the best ways to contribute to the excitement of the cricket season for our customers, to delight them and bring them back for more fun and finger-licking food.”
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
