MAM
KFC India targets net-savvy teens with first ever interactive digital campaign
BENGALURU: For its 3.8 million Facebook fans, KFC launched what it claims as ‘the first ever User Generated Graphic Novel in India‘ – Krushers Komic. The Facebook initiative allows consumers to input pictures, names, and a couple of favorite catchphrases into a storyline. A consumer can then read and share with friends a personalised graphic novel.
KFC claims that its Facebook application has already seen 17,000 consumers creating their own “Krushers Komics” within 7 days of its launch. Each day, the best male and female entries are rewarded with a print version of their novels as memorabilia. Weekly winners with the best novels get the opportunity to win an Xbox 360.
On YouTube, KFC has created a digital interactive brand channel – Krushers Time. A user has to liberate two teenagers by dragging them to a Krusher from the bar above and then events unfold based on the flavor of the Krusher selected.
KFC India and Area Countries GM Tarun Lal said, “With the launch of a dedicated social media campaign for Krushers, we are taking forward our journey of fan engagement on digital platforms to the next level. The youth of today, our core TG spends most of their time online and our initiatives in the past like “Currycature‘, ‘KFC Wow‘ and ‘Design Your Own Bucket‘ have done very well for us. Going forward, we are hoping to achieve deeper engagement with more and more consumers, making KFC the Most Social QSR brand in the country.”
KFC says that digital and social media is a key focus for it. It has recently made it to the Social Bakers “Top 5 most Socially Devoted Brands in India” list, and has seen consumer and critical acclaim for key digital campaigns like the KFC WOW mobile app, Currycature, and the Design Your Own Bucketapplication.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
