MAM
Kevin Vaz retained as IBDF president, Avinash Pandey to be secretary general
MUMBAI: The Indian Broadcasting & Digital Foundation (IBDF) has sent out a clear signal at its 26th Annual General Meeting in New Delhi: television remains the beating heart of India’s entertainment story.
A significant leadership transition was announced at the AGM. Media veteran Avinash Pandey will assume the role of secretary general from October 1, 2025, succeeding Siddharth Jain, whose tenure concluded on September 30. Members expressed gratitude to Jain for his contributions and warmly welcomed Pandey. Reflecting on his appointment, Pandey said, “I am honoured to take on this role at such a pivotal time. My focus will be on engaging with government, navigating the evolving regulatory landscape, and strengthening IBDF’s role as the industry’s unified voice.”
Chairing the AGM in his inaugural address as president, Jiostar India CEO – entertainment Kevin Vaz underscored the enduring power of linear TV. He pointed out that 97 per cent of India’s original content in 2024, nearly 200,000 hours, was created for television, which continues to engage audiences at scale with roughly 46 trillion minutes of annual viewing across 190 million screens. He described TV as the “bedrock of content creation and brand building in India,” highlighting its unmatched reach and cultural resonance through the family co-viewing experience. Vaz added that advertising revenues are set to climb, with the festive season offering an immediate boost and the government’s recent GST reforms providing a strong foundation for long-term growth. “Television’s next chapter is one of evolution, leveraging reach and trust, amplified by digital,” he said, affirming IBDF’s commitment to advocate for a forward-looking regulatory framework.
The AGM also featured board elections, where Gaurav Banerjee of Culver Max and R. Mahesh Kumar of Sun Network were re-elected, while Anil Kumar Singhvi of Zee Media joined as a new board member. The Office Bearers were re-elected for the new term, with Vaz as president, Rajat Sharma of India TV, Banerjee, and Kumar as vice presidents, and I. Venkat of Eenadu TV continuing as treasurer. The Board also includes Aroon Purie of TV Today Network, Gaurav Dwivedi of Prasar Bharati, Jayant Mathew of MMTV, and Punit Goenka of Zee Entertainment, while Sumanta Bose of Jiostar, John Brittas of Kairali TV, and Nachiket Pantvaidya of Culver Max were co-opted as members.
The AGM was also attended by senior officials from the Ministry of Information & Broadcasting, including secretary Sanjay Jaju and additional secretary Prabhat, who joined industry leaders at a special luncheon hosted by IBDF, enabling constructive dialogue between broadcasters and policymakers.
AD Agencies
Fevicol releases its last ad campaign by the late Piyush Pandey
The adhesive brand’s last campaign by the late advertising legend Piyush Pandey turns an everyday Indian obsession into a quietly powerful metaphor
MUMBAI: Fevicol has never needed much of a plot. A sticky bond, a wry observation, a truth that every Indian instantly recognises — that has always been enough. “Kursi Pe Nazar,” the brand’s latest television commercial, is no different. And yet it carries a weight that no previous Fevicol film has had to bear: it is the last one its creator, the advertising legend Piyush Pandey, will ever make.
The film, released on Tuesday by Pidilite Industries, fixes its gaze on the kursi — the chair — and what it means in Indian life. Not just as a piece of furniture, but as a currency of ambition, a vessel of authority, and a source of quiet social drama that plays out in every home, office and institution across the country. Who sits in the chair, who waits for it, and who eyes it hungrily from across the room: the film transforms this sharply observed cultural truth into a narrative that is, in the best Fevicol tradition, funny, warm and instantly familiar.
The campaign was Pandey’s idea. He discussed it in detail with the team before his death, but did not live to see it shot. Prasoon Pandey, director at Corcoise Films who helmed the commercial, said the team needed five months to find its footing before they felt ready to shoot. “This was the toughest film ever for all of us,” he said. “It was Piyush’s idea, magical as always.”
The emotional weight of that responsibility was not lost on the team at Ogilvy India, which created the campaign. Kainaz Karmakar and Harshad Rajadhyaksha, group chief creative officers at Ogilvy India, described the process as “a pilgrimage of sorts, on the path that Piyush created not just for Ogilvy, but for our entire profession.”
Sudhanshu Vats, managing director of Pidilite Industries, said the film was rooted in a distinctly Indian insight. “The ‘kursi’ symbolises aspiration, transition, and ambition,” he said. “Piyush Pandey had an extraordinary ability to elevate such everyday observations into iconic storytelling for Fevicol. This film carries that legacy forward.”
That legacy is considerable. Over several decades, Pandey’s partnership with Fevicol produced some of the most beloved advertising in Indian history, building the brand into something rare: a household name that people actively enjoy watching sell to them.
“Kursi Pe Nazar” does not try to be a tribute. It simply tries to be a great Fevicol film. By most measures, it succeeds — which is, in the end, the most fitting send-off of all.
