MAM
Keventers launches pocket-friendly Value Shakes at just Rs 99
Mumbai: For the first time ever, Keventers, the iconic milkshake brand is rolling out a range of shakes that blend affordability and exceptional flavour. Introducing Keventers Value Shakes at just Rs 99! In three awesome flavours, these shakes are a perfect combination of legendary taste and an incredibly accessible price point.
Over the years, Keventers has become synonymous with exquisite flavours and top-notch quality across the country. Given the competition, and rising need for an aggressive pricing strategy in the current atmosphere, the brand now brings you a value-packed milkshake at an even more attractive price point than before! Keventers Value Shakes offer unparalleled value for money and are truly pocket-friendly.
The Value Shakes collection features three exquisite flavours, guaranteed to offer a delightful experience with every sip. The Value Shakes collection features three exquisite flavours – Vanilla, Chocolate, and Pineapple, available in the 300ml regular-sized Keventers bottles but just at a price of Rs. 99. Enjoy it with your family, friends, and more!
Keventers visionary Founder & CEO Agastya Dalmia said, “Keventers Value Shakes is a new category for us and allows us to reach our customers at an even more accessible price point than ever before. Our journey at Keventers has always been about bringing joy through taste, and with this launch, we’re taking that mission to a new level. Affordable, delectable, and true to our quality standards – that’s the promise we’re delivering!”
Availability: Discover the perfect synergy of flavour and affordability with Value Shakes, available across all Keventers outlets in India and online via Swiggy and Zomato.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
