Ad Campaigns
Ketto brings early Father’s Day cheer to Mumbai with heartfelt interactions at Marine Drive
Mumbai – This Father’s Day, Ketto, a crowdfunding platform based in India, brought early Father’s Day cheer to Mumbai’s Marine Drive, celebrating dads and sparking conversations about their unseen strength.
The campaign celebrated dads as everyday heroes. It reminded people to thank the dads who might smile and hide their worries, all while working hard to make their kids feel strong and loved. Ketto asked Mumbaikars a few heart – touching questions – how their fathers have been their rock, and ‘what message they have for them. People shared touching stories about the sacrifices dads make for their kids, things dads might not even talk about. These stories, from working hard to support the family to giving encouraging words, captured the true meaning of Father’s Day.
Ketto founder and CEO Varun Sheth shared, “Dads are the silent anchors in our lives. They fight battles we never see, and their sacrifices pave the way for our success. This Father’s Day, Ketto wanted to honour all the amazing Dads by giving Mumbaikars to show their love and appreciation for their fathers.”
Ketto goes beyond crowdfunding. Yes, we’ve helped countless children raise funds for their dads’ medical care, thanks to our amazing community. But this Father’s Day, we want to celebrate dads themselves! Our video is a heartwarming tribute to their strength, reminding everyone that love and appreciation, even in simple ways, can make a huge difference.
The love at Mumbai’s Marine Drive showed us one thing loud and clear: dads are amazing! Ketto’s Father’s Day campaign went beyond just a celebration. It sparked heartfelt conversations between dads and kids, a wave of appreciation that will keep going long after the event.
By encouraging open talks and “thank yous,” Ketto hopes to strengthen the bond between fathers and their children.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
