Ad Campaigns
Ketto brings early Father’s Day cheer to Mumbai with heartfelt interactions at Marine Drive
Mumbai – This Father’s Day, Ketto, a crowdfunding platform based in India, brought early Father’s Day cheer to Mumbai’s Marine Drive, celebrating dads and sparking conversations about their unseen strength.
The campaign celebrated dads as everyday heroes. It reminded people to thank the dads who might smile and hide their worries, all while working hard to make their kids feel strong and loved. Ketto asked Mumbaikars a few heart – touching questions – how their fathers have been their rock, and ‘what message they have for them. People shared touching stories about the sacrifices dads make for their kids, things dads might not even talk about. These stories, from working hard to support the family to giving encouraging words, captured the true meaning of Father’s Day.
Ketto founder and CEO Varun Sheth shared, “Dads are the silent anchors in our lives. They fight battles we never see, and their sacrifices pave the way for our success. This Father’s Day, Ketto wanted to honour all the amazing Dads by giving Mumbaikars to show their love and appreciation for their fathers.”
Ketto goes beyond crowdfunding. Yes, we’ve helped countless children raise funds for their dads’ medical care, thanks to our amazing community. But this Father’s Day, we want to celebrate dads themselves! Our video is a heartwarming tribute to their strength, reminding everyone that love and appreciation, even in simple ways, can make a huge difference.
The love at Mumbai’s Marine Drive showed us one thing loud and clear: dads are amazing! Ketto’s Father’s Day campaign went beyond just a celebration. It sparked heartfelt conversations between dads and kids, a wave of appreciation that will keep going long after the event.
By encouraging open talks and “thank yous,” Ketto hopes to strengthen the bond between fathers and their children.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
