Ad Campaigns
Ketto walks the talk as Shilpa Mishra steps in to lead its giving game
MUMBAI: Giving gets a new boss Shilpa Mishra joins Ketto Foundation to steer its next chapter in impact. Ketto Foundation, the strategic philanthropic and CSR arm of crowdfunding platform Ketto.org, has named Shilpa Mishra as its new executive director. With over 14 years of experience in building some of India’s most respected non-profit institutions, Mishra steps into a role that’s all about bridging heart and strategy and taking Ketto’s impact ambitions to the next level.
Her mandate? Scale up CSR implementation, reimagine workplace giving, and anchor community-led systems built on empathy and equity all while keeping transparency at the core.
“Philanthropy is not just capital movement, it’s a movement of mindsets,” said Mishra. “At Ketto Foundation, we’re not just funding change, we’re co-creating it with communities, not just for them.”
Mishra’s career spans leadership roles at Bhumi, GiveIndia, Make A Difference, Avasara Academy, Tata Strive, and The Akanksha Foundation. She’s mobilised over Rs 150 crore through CSR and institutional partnerships, with measurable impact on more than a million lives.
“Shilpa’s appointment is a turning point,” said Ketto.org Co-founder Varun Sheth. “She’s got a rare mix of heart and systems thinking—her ability to align big-picture CSR goals with on-ground community needs will be crucial as we build a scalable, inclusive infrastructure for generosity.”
The Foundation’s bold new vision? Enable one million families to become poverty-free by 2035. It’s not just a metric—it’s a mission. And under Mishra’s leadership, the focus will be on purpose-driven partnerships, civic-first giving, and sustainable philanthropy that’s as effective as it is empathetic.
Because at Ketto Foundation, giving isn’t just an act. It’s a structure. And it just got a new architect.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
