Ad Campaigns
Duroflex celebrates dads who juggle start-ups and strollers in new Father’s Day campaign
MUMBAI: Start-up decks by day, bedtime stories by night – the nation’s dadpreneurs are finally getting the spotlight they never asked for but definitely deserve. This Father’s Day, Duroflex launched its integrated campaign titled ‘His Rest Matters’, honouring fathers who double up as founders. The campaign captures the fatigue and fortitude of men who swap investor meetings for mealtimes, pitch decks for playdates.
Through a sequence of poignant visuals and authentic narratives, Duroflex explores the underacknowledged emotional labour and sleep deprivation of modern dads who shoulder the dreams of both their families and their ventures. The campaign features real-life dadpreneurs: Shreyans Jain (Studio Gaffy), Sumeet Guleria (NXT Meal), Aadesh Pirgal (N’uru Coffee), and Divyang Jain (Oneball) – each balancing two equally demanding worlds with grit and grace.
Duroflex CMO Ullas Vijay said, “Every father shares the same story of wanting to give their all to their families and dreams but rarely getting the rest they need. At Duroflex, we have always believed that quality sleep is the foundation that allows people to show up fully for what matters most. As the country’s leading voice in sleep science, we aim to open conversations around sleep equity and emotional labour, especially for a generation of millennials who try to be caregivers to all – their young companies and their young children. This campaign is our way of saying: your rest matters too, because your family and your venture both need you at your best”.
The campaign rolls out across digital and social platforms, adding yet another feather to Duroflex’s branding hat as it continues to pitch sleep as a necessity, not a luxury. With this tribute to dadpreneurs, Duroflex doesn’t just sell mattresses — it delivers a powerful cultural nudge.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
