Ad Campaigns
Kerovit launches new TVC with Ranveer-Anushka
Mumbai: Faucets & sanitaryware brand Kerovit, from the house of Kajaria, has launched a new television ad campaign featuring actors Ranveer Singh and Anushka Sharma.
The commercial, titled ‘Freedom 3.0’ carries forward the brand’s expression ‘Kerovit is Freedom’ showcasing a bathroom as a space to express, and unwind.
“Both these superstars are inspiring, dazzling, stylish and certainly unique. They also exhibit incredible versatility and that just goes to show that they have the feeling of “freedom” deeply rooted within. This coincides with our brand strategy and hence made our association like peas in a pod,” said MD Kajaria Bathware and JMD of Kajaria Ceramics Rishi Kajaria.
The company has previously released campaigns starring Anushka Sharma, dubbed 2.0. To take it a step further, the new campaign has been dubbed 3.0 in an effort to revamp the brand’s style quotient while also hammering the brand expression of ‘Freedom.’
“We believe that Ranveer Singh has always embodied the feeling of ‘freedom,’ and the common thread of craziness, style, and uniqueness. This makes us the perfect match. As a prominent figure in the Indian film industry, Anushka Sharma has always been a fan favourite and has delivered nothing but brilliance in her craft. We saw her as an inspiring icon and felt that she perfectly fits our brand’s narrative of freedom,” said Kajaria on the choice of brand ambassadors.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
