MAM
KBC ropes in Aakash as a sponsor
MUMBAI: Amitabh Bachchan-hosted game show Kaun Banega Crorepati (KBC) which will air on Sony Entertainment Television (Set) has roped in Aakash Institutes as one of its sponsors.
Starting 7 September, KBC will air every week Friday to Sunday at 8.30 pm.
The positioning of this season of KBC is ‘the power of knowledge‘ or ‘Sirf Gyaan Hi Aapko Aapka Haq Dila Sakta Hai‘ which matches with Aakash‘s vision.
Aakash Educational Services director Aakash Chaudhry said, “We have pioneered this initiative with KBC as the program itself along with its central theme this year is truly in-sync with our philosophy! The magnetism and reach KBC has on the masses and with the visibility of Aakash coaching services when the program is aired, is the right and the best platform for us currently. It would definitely enhance our reach and thus fulfill the main purpose of this initiative, which is to reach out and assist all the aspirants who want to make their mark worldwide as medical and engineering careerists.”
Set up in 1988, Aakash Institute offers coaching to engineering aspirants across the country. They also guide students for medical and foundation level examinations (like NTSE and Olympiads) across India.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
