MAM
Katrina Kaif to be the face of ‘Choc On’
MUMBAI: SK Industries has signed Katrina Kaif as the brand ambassador to endorse their newly launched chocolate product called ‘Choc On’.
Kaif will soon be seen with Choc On in a pan India multimedia campaign. The campaign is estimated to have a marketing budget of Rs 200 million.
S.K. Industries MD S. K Jain said, “We could not have founded a better choice than Katrina to endorse our product, since her star power brings perfect blend of beauty and poise to the brand – the irresistible. We are extremely happy to associate with her and we hope that the consumer will love our brand even more.”
Passion Films has created a 30 second TVC that positions Choc On as the ultimate delight in chocolate with a tagline of ‘Khaas Mithaas’. The TVC will showcase Kaif adorning three different looks of a fairytale girl, Cinderella and Red Riding Hood.
Passion Films producer Ricky Singh said, “The idea is to engulf the viewer into the ultimate temptation for chocolate. With Katrina as the brand ambassador, the thought is to showcase the magic of Choc On to make ‘Dreams meet Reality’. The effort is to present a small illustration of the experience that Choc On is irresistible.”
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
