Ad Campaigns
Katrina Kaif is the new face of L’oréal Paris
Mumbai: L’Oréal Paris is pleased to announce Katrina Kaif as the new face of the brand in India. Katrina is one of the most successful actresses in the Indian film industry and has created an impact like no other. As the new L’Oréal Paris spokesperson, Katrina Kaif joins Aishwarya Rai Bachchan, Sonam Kapoor and Freida Pinto as the fourth Indian face of the brand.
“I am thrilled that Katrina joins our amazing roster of spokespeople. She exudes sheer glamour and is a beauty icon to millions across the globe. She has risen to the top through sheer hard work and is an inspiration to all. Today we are proud to welcome her into the L’Oréal Paris family and hope to have a fabulous association with her”, said Satyaki Ghosh, Director, Consumer Products Division, L’Oréal India.
“I’m honored to be a part of the L’Oréal Paris family; it’s been a brand that I have always admired for its glamour and powerful message of ‘Because you’re worth it’. The stunning women that represent the brand across the globe are strong motivators. It is an incredible privilege to be joining this league of ladies. I’m looking forward to working with the L’Oréal Paris team in India and creating some new global beauty trends,” said Katrina Kaif.
Manashi Guha, General Manager, L’Oréal Paris says, “In India, L’Oréal Paris has grown immensely to become an extremely important part of the L’Oréal consumer portfolio. We have made significant leaps in terms of our product range and their relevance to the modern Indian woman. Our spokespeople are passionate and talented individuals and sources of inspiration for our generation thanks to their vision, engagement and talent. Katrina beautifully embodies the qualities that represent our brand and we’re very happy to have her on board with us.”
Global ambassador for L’Oréal Paris – Aishwarya Rai Bachchan who has been a part of the brand for 12 years said, “I would like to extend a warm welcome to Katrina to the L’Oréal Paris family. I am sure she will enjoy representing team India as brand ambassador and I wish her the very best.”
Katrina Kaif has an outstanding film record and has carved a niche for herself in the Indian film industry. She has received multiple award nominations for the variety of roles she has portrayed and has been a part of several successful films like Zindagi Na Milegi Dobara, New York, Ek Tha Tiger, Jab Tak Hai Jaan and Dhoom 3.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
