Brands
Katrina Kaif becomes face of PriyaGold chocolate bar
MUMBAI: PriyaGold, popular biscuit manufacturer, has roped in Katrina Kaif as the brand ambassador for its latest product SuperStar, which is a chocolate bar.
“Katrina is the perfect choice to advocate our unique chocolate product SuperStar, since her own superstar status projects the perfect combination of vivacity and spirit represented by our brand,” said PriyaGold group chairman and MD BP Agarwal.
The product includes chocolate, caramel and nougat and the bar claims to be the ‘taste ka blockbuster’. SuperStar will be available in 20 gram packets priced at Rs 5.
In the 25-second ad, one can see Kaif arriving in her comfortable car for a red carpet function. While the media is going crazy outside her limo, she is busy munching on her bar. When she gets out, a reporter asks her if she is all alone to which she smartly shows off her chocolatey bar while saying, “Got my SuperStar”.
PriyaGold is a known brand in Indian houses with biscuits like Marie, Lite, CNC, ZigZag and chocolates like Shokk and Choco Gold.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
