MAM
KathaVersse Media Network appoints Ravi Luthria as Chief Revenue Officer
KathaVersse, the content IP company on a mission to build a “Marvel for Bharat”, has appointed Ravi Luthria as its Chief Revenue Officer.
An IIM Lucknow alum and former Head of Videos at Pocket FM–US, Ravi is a seasoned strategic and entrepreneurial leader with over 20 years of cross-industry experience spanning content, FMCG, marketing, and content-tech. He has successfully led multi-crore P&L mandates, scaled content businesses, and built high-performance teams in India, the U.S., and beyond.
With deep expertise in branded content IPs, IP monetization and scaling, and emerging technologies such as Generative AI, Ravi is known for combining big-picture vision with disciplined execution.
In his new role, Ravi will drive KathaVersse’s revenue engine, monetize Digital Commentary — the company’s flagship non-fiction platform with a 1.1M+ community and 120M+ monthly views — and lead its services division KVGYAPAAN.
Positioned as a Video-as-a-Service (VaaS) brand, KVGYAPAAN delivers high-impact, platform-optimized video campaigns for brands, social media content creation and strategy for brands including the high quality Micro Dramas for Micro Drama OTT’s and more.
With an ambition to become one of India’s largest IP companies, Ravi’s focus will be on integrating IPs with advertiser partnerships in innovative, ROI-driven ways — addressing a market where Indian youth now spend 3.5–4 hours daily consuming video content.
“What impressed me most about KathaVersse is the absolute clarity and scale of their IP ambition. The founding team is already well on their way to making this vision a reality,” said Ravi.
Aakash Kumar, CEO of KathaVersse, added: “Ravi is one of the most important additions to our core team — a game-changer for IP monetization and scaling. His content business expertise makes him the perfect fit for our next growth phase, as we gear up to launch 10+ universe- and format-driven long-form IPs over the next 15 months.”
For partnerships and brand enquiries: connect with Ravi Luthria on LinkedIn.
Brands
Kia India partners HYBE India for 15-city global girl group auditions
Automaker backs nationwide talent hunt with immersive Syros-led youth engagement
NEW DELHI: Kia India has partnered with HYBE India as the exclusive automotive partner for its first large-scale global auditions aimed at discovering India’s next international girl group.
The initiative will span 15 cities, combining on-ground and digital auditions to create a global pathway for young Indian talent. The collaboration blends entertainment with brand engagement, positioning the automaker at the centre of a youth-driven cultural platform.
As part of the rollout, HYBE India will bring its globally recognised artist development model to India, building on the legacy of HYBE, known for creating acts like BTS and KATSEYE.
The partnership will come to life through HYBE India Pop-Up Parks across cities, featuring the 2026 Kia Syros as a central attraction. A key highlight is the ‘Kia Engagement Zone’, an in-car content creation setup that allows participants to record and share performance videos, turning the vehicle into a creative studio on wheels.
Kia India senior vice president marketing and sales Atul Sood said, “Kia India’s collaboration with HYBE India reflects a shared understanding of how culture, creativity and youth aspirations are evolving today.”
HYBE India head of business development Sarthak Arora said, “This collaboration enables us to build a meaningful platform that helps unlock India’s potential on a global stage.”
The on-ground activations will begin in Guwahati on 2 May, followed by Mumbai, Pune, Hyderabad, Bengaluru and New Delhi, before expanding to other cities including Chennai, Ahmedabad, Kolkata and Chandigarh. Online auditions will run from 31 March to 31 July, extending participation to Indian talent worldwide.
With this move, Kia India is stepping beyond mobility to engage with youth culture and creative ambition, aligning its brand with a generation that values global exposure, identity and self-expression.
