Ad Campaigns
Kareena Kapoor Khan advises working moms to try the Qubo Baby Cam
MUMBAI: New mothers returning to work often find balancing career and primary caregiver responsibilities challenging. However, millennial moms are leaning upon technology to ease into the dual role of managing personal and professional responsibilities. Qubo – a Hero Group Venture’s collaboration with Kareena Kapoor Khan, showcases how she stays connected with her children through artificial intelligence bundled in Qubo Smart Baby Camera while she is away for work. The campaign highlights Qubo’s key features that help Kareena in managing work and motherhood seamlessly.
Kareena Kapoor Khan exemplifies how motherhood and professional growth can go hand-in-hand. The actor, along with her partner Saif Ali Khan became second-time parents earlier this year. A powerhouse of talent, the hands-on doting mother to two adorable boys has always challenged conventional norms to set examples for women to embrace motherhood without giving up their passion for work. She has worked on films, television shows and her radio show, all through her second pregnancy whilst also simultaneously looking after Taimur Ali Khan, her first-born.
The 60-second digital film is available on Instagram at:
The ad features Kareena using Qubo’s Baby Cam to stay connected to her children, underscoring how technology can enable new moms to resume work without any worries. The film brings to life how she has been able to seamlessly get back to work, post the birth of her second child with the help of Qubo Baby Cam- India’s first truly Smart Baby Monitor.
“New parents always face a tough time trying to balance their professional and personal lives, especially working mothers who want to kick-start work after their maternity break,” shared Kareena. “However, this shouldn’t hinder the way the kids are being taken care of. Qubo Smart Baby Camera is a product that falls in the right space. It is a must have for young and expectant mothers who are going back to work.”
Qubo Baby Cam and App lets you remotely monitor your little one at any point in time with Full HD Image quality, be it day or night, and seamlessly talk back with crisp and clear two-way Audio. With Breakthrough AI, it instantly notifies you when your baby cries and automatically plays its favourite lullaby to soothe him/her. With the Virtual Crib, you can even mark a safe zone for your baby and get notified as soon as baby leaves the zone. It also allows you to see everything your baby has been doing through the day with a beautiful time lapse video, hence, making it a perfect video gallery of his/her precious childhood moments.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
