Ad Campaigns
Kalyan Jewellers welcomes Marathi New Year with digital campaign
MUMBAI: Kalyan Jewellers has launched its new digital campaign for the festival of Gudi Padwa. The digital campaign features Kalyan Jewellers’ regional brand ambassador and Marathi actress Pooja Sawant in a traditional avatar, wearing jewellery from Kalyan Jewellers’ brand new Sankalp jewellery collection paired with a nauvari saree.
Gudi Padwa, which marks the beginning of a new year is celebrated in the state of Maharashtra with huge fanfare. Considering Gudi Padwa is one of the most auspicious gold buying muhurat of the year, the brand has launched the new Maharashtrian heritage inspired jewellery line Sankalp. This digital campaign encapsulates the various customs and rituals followed by a new bride on Gudi Padwa, highlighting that these traditional practices is something that the millennials continue to honour and upkeep. It is for the first time that Kalyan Jewellers has launched a digital-only campaign for Gudi Padwa.
Speaking about the campaign Kalyan Jewellers ED Ramesh Kalyanaraman said, “Gudi Padwa is a great time to renew our commitments to this market, and showcase the vast variety of traditional Maharashtrian designs that Kalyan Jewellers has to offer. Currently, we have a total of nine showrooms in the state of Maharashtra, and we recognise it as one of our key markets with a lot of potential. With Sankalp, our range of traditional Maharashtrian jewellery, we hope to cater to a younger audience who juggles the world of modernity and tradition with ease. Our digital campaign, is targeted at this section and it highlights the deep rooted traditions and customs of the land, that they proudly follow.”
Kalyan Jewellers had recently signed regional celebrities in other important markets like Gujarat, Punjab and West Bengal.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
