iWorld
Amazon Prime brings Fugay & Autograph on Gudi Padwa
MUMBAI: The festival of Gudi Padwa brings families and loved ones together to ring in the New Year and celebrate new beginnings. This year, Amazon Prime Video gives audiences another reason to celebrate by bringing together some of the best and biggest Marathi blockbusters on its platform. Just weeks after its theatrical release, catch the world premiere (before television) of Fugay starring Swwapnil Joshi and Subodh Bhave exclusively on Amazon Prime Video; and later in June 2017, Prime members can watch the popular movie Autograph with Ankkush Chaudhari and Amruta Khanvilkar in lead roles.
Fugay is a story that revolves around two inseparable childhood best friends Swwapnil Joshi and Subodh Bhave. Swwapnil gets engaged to Prarthana Behere who is extremely possessive about him and also doesn’t approve of the bond between Swwapnil and Subodh. Assuming they won’t get to enjoy the same fun, they both decide to go for one last bachelor party to Goa. In Goa, they have a lot of fun but also make a mistake that leads to hilarious fun. What happens when they come back and how both Swwapnil and Subodh have to explain themselves, go back to clarify and prove their innocence is what makes the movie full of fun and laughter. Starring Swapnil Joshi, Subodh Bhave and Prarthana Behere in leading roles, this complete family entertainer sees the mayhem their unusual friendship creates. Directed by, Swapna Waghmare Joshi, this hilarious family drama can be seen exclusively on Amazon Prime Video.
Also, actor-director Nishikant Kamat will be seen as a villain in Fugay. He has directed ‘Dombivali Fast’ and ‘Lai Bhari’ earlier and debuts as an actor with this film.
Upcoming Marathi film, Autograph, stars Ankush Chaudhari, Satish Rajwade, Amruta Khanvilkar and Manasi Moghe. Produced under the STV Networks banner, the film is set to release later this year. Watch the Marathi blockbuster produced by Inder Raj Kapoor exclusively on Amazon Prime Video this June 2017.
Amazon Prime Video claims to have the largest selection of latest and exclusive movies and TV shows, ad-free across Indian and Hollywood movies, US TV shows, top/popular Indian and international kids’ shows, award winning Amazon Original shows along with content from top Bollywood, regional, Indian and international studios – all available in one location/service.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
