Ad Campaigns
Kalyan Jewellers launches Durga Pujo campaign with Ritabhari Chakraborty
Mumbai: Kalyan Jewellers, one of India’s largest and most trusted jewellery brands has kickstarted its Durga Pujo festivities with the launch of its iconic ad campaign featuring Ritabhari Chakraborty. The ad campaign aims to embrace the spirit of Durga Pujo as they celebrate the strength of Maa Durga and beautifully highlights the modern woman, who is becoming more empowered, self-dependent, resilient and inspirational, like Goddess Durga.
This compelling ad campaign takes you on a mesmerizing journey through the vivid colours of Durga Pujo, the rhythmic beat of dhaak drums, the mishit (sweets) and upahara (presents), the shringaar (adornment) and the divine embrace of Maa Durga’s presence. It pays tribute to the essence of Durga Pujo – a time of togetherness, love, and joy.
Apart from the specially curated Pujo-centric collection Sankalp, Kalyan Jewellers has also announced the introduction of its limited edition Maa Durga Gold coins for patrons who want to purchase these keepsakes or thoughtful gifts.
Speaking about the campaign, Kalyan Jewellers’ regional brand ambassador Ritabhari Chakraborty said, “We are thrilled to unveil this beautiful campaign that celebrates the perfect embodiment of the modern Indian woman. Durga Pujo is a time of immense joy and cultural significance, and it is an honour to be part of a campaign that captures the essence of this celebration and the strength of Maa Durga. Through this campaign, we hope to inspire and celebrate women who are achieving their dreams and making a positive impact in our society.”
As part of the Pujo and Diwali offer, Kalyan Jewellers is offering customers with a complimentary 1-gram gold coin on every Rs 50,000*. This offer is applicable on a minimum purchase of Rs 1 lakh.
The ad campaign pays a beautiful tribute to women who are carving their own destinies, empowered by Maa Durga’s divine blessings. Ritabhari Chakraborty, the regional brand ambassador for Kalyan Jewellers, is the embodiment of this spirit – a talented and empowered woman who represents the aspirations and dreams of modern Indian women. It offers a captivating visual experience, immersing viewers in the vibrant celebrations of Durga Pujo, taking inspiration from the region’s cultural richness and traditions.
For more information on the brand, its collections and offers, visit https://www.kalyanjewellers.net/
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
