Ad Campaigns
Kalyan Jewellers celebrates Ganesh Chaturthi with new digital ad campaign
Mumbai: Kalyan Jewellers has launched a new digital ad campaign to celebrate the occasion of Ganesh Chaturthi, featuring regional brand ambassador for the state of Maharashtra – Pooja Sawant in a distinctive avatar. The campaign video is currently being promoted on Kalyan Jewellers’ digital platforms.
Sawant is seen wearing jewellery from Kalyan Jewellers’ Maharshtrian-heritage inspired jewellery collection – Sankalp. With signature patterns and detailed intricacies, the Sankalp collection truly symbolises quintessential Maharashtrian jewellery traditions through its extensive range of designs.
The ad film captures beautiful moments from Dadi’s delicious homemade ‘modaks’ to the warmth and charm of authentic festive traditions, upholding the brand’s values of trust and togetherness. The festival of Ganesh Chaturthi is extremely popular and widely-celebrated by families across the country. Marking this auspicious occasion, the latest digital ad film by Kalyan Jewellers encapsulates the essence of the festival and the one-of-its-kind spirit associated with it.
Paying ode to the true ‘Vighnaharta’ – Lord Ganesha, the ad film captures intricate details of the traditional rituals and customs practised across households in India. The ad sequence themed around the occasion, features brand ambassador Pooja Sawant wearing a beautifully-crafted choker set from Kalyan Jewellers’ Sankalp collection.
As part of the festive offers, the jewellery brand has announced up to Rs 10,000 off on every one lakh rupees purchase of diamond jewellery. Furthermore, Kalyan Jewellers announced a discount of Rs 300 per gramme on making charges as well as an extra Rs 50 per gramme on old gold exchange. The jewellery brand has also introduced the ‘Special Kalyan Gold Rate,’ standardising the price of gold across all Kalyan Jewellers’ showrooms in India, which is the lowest in the market. Customers can avail the exciting range of offers from across Kalyan Jewellers’ showrooms in India. The one-of-its-kind offers are valid until 30 September 2022.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
