Brands
Kalon makes a spark with AI star Naisha Bose in blazing wildfire launch
MUMBAI: Hyderabad’s boldest design house, Kalon Art Jewellery, has turned heads and algorithms alike by teaming up with Bollywood’s first AI sensation, Naisha Bose, for its new “Wildfire” collection. The campaign aptly titled #KalonXNaisha isn’t just jewellery marketing, it’s a cultural spark, fusing digital stardom with avant-garde craftsmanship.
With this partnership, Kalon becomes the first Indian jewellery brand to appoint an AI muse, placing Naisha Bose among its glittering lineup of real-world icons including Samantha Ruth Prabhu, Malaika Arora, Bhumi Pednekar, and Kalki Koechlin. But this time, the sparkle isn’t just from the stones it’s from the code.
“With Naisha Bose, we’ve found the perfect brand collaborator for our Wildfire collection. She is a digital pioneer whose bold presence mirrors our design philosophy,” said Kalon Art Jewellery creative director & founder Samyuktha Vallur. “This partnership represents our commitment to pushing boundaries in both craftsmanship and marketing. As the jewellery world evolves, we’re proud to lead the conversation by embracing AI to connect with the next generation of consumers.”
The Wildfire collection itself is a fierce expression of raw elegance. Think sculptural cuffs, jagged-edge chokers, and molten gold forms that look more like wearable fire than fine jewellery. The aesthetic is bold, disruptive, and charged with the same unpredictable electricity that Naisha exudes.
Behind the scenes, the campaign was brought to life by Amazing Indian Stories (AIS), the AI content studio responsible for Naisha’s upcoming feature film. Using generative tech and immersive digital design, AIS crafted a visual story that showcases Kalon’s craftsmanship through the lens of futuristic femininity.
The team at AIS added, “Kalon Art Jewellery’s decision to collaborate with Naisha speaks volumes about their visionary approach. This isn’t just advertising; it’s a cultural moment where luxury welcomes digital innovation. What makes this partnership extraordinary is the perfect alignment of values: both Kalon and Naisha represent boldness, innovation, and future-forward thinking.”
As AI weaves itself deeper into fashion and entertainment, collaborations like #KalonXNaisha point to a bold new frontier where creativity, code, and couture collide. With its latest move, Kalon doesn’t just embrace the future, it wears it proudly.
Brands
Hyundai India posts record April sales with 17-per cent growth
Domestic sales hit 51,902 units, exports stand at 13,708 units
MUMBAI: Hyundai is clearly shifting gears and April has put the pedal firmly to the metal. Hyundai Motor India Limited (HMIL) has reported its highest-ever domestic sales for the month of April, clocking 51,902 units in April 2026, marking a 17 per cent year-on-year growth. The milestone sets a strong tone for the new financial year, signalling sustained demand momentum across its portfolio. Alongside domestic performance, the company recorded export volumes of 13,708 units for the month, underlining its continued strength in overseas markets.
The growth has been driven by a mix of refreshed models and special editions across segments. Recent launches and updates including the Exter, Verna, Ioniq 5, Creta Summer Edition, Grand i10 NIOS Vibe Edition and Venue Knight Edition have helped keep the line-up competitive in an increasingly crowded market.
A standout performer was the Venue, which recorded its highest-ever monthly domestic sales of 12,420 units. The model’s 5-Star Bharat NCAP safety rating, including for the VENUE N Line, appears to have bolstered consumer confidence, reflecting a broader industry shift where safety credentials are becoming a key purchase driver.
Tarun Garg, Managing Director and CEO, HMIL, said the company has carried forward recent momentum into the new financial year, with product interventions and safety-focused positioning playing a central role in driving growth.
The numbers suggest Hyundai’s strategy is ticking multiple boxes fresh product cycles, safety-led messaging and steady export performance. If April is any indication, the company isn’t just starting the year strong, it’s aiming to keep the engine running at full throttle.
