MAM
Kaizzen bags communication mandate for Konica Minolta
Mumbai: Konica Minolta announced on Thursday that it has appointed Kaizzen, India’s fastest-growing agency, as a strategic communications partner. With this partnership, Kaizzen will drive corporate reputation management, thought leadership, and brand partnerships across multiple stakeholders and communities.
Japan-based Konica Minolta has expertise in empowering enterprises through digital printing and intelligent work solutions. Driven by innovation, Konica Minolta is a customer-centric organisation undertaking challenges to optimise other ventures through inclusiveness and collaboration with customers and partners.
Konica Minolta general manager-office marketing division Sanjay Monga said, “We are delighted to partner with the country’s fastest-growing public relations agency, Kaizzen. We believe, with this collaboration, we hope to create a more vocal presence as a brand that helps organisations build, sustain, and thrive digitally.”
Through an integrated communications strategy, Kaizzen will propel Konica Minolta towards building lasting brand recognition, media positioning of the top-brass, and increasing social visibility through an integrated communications strategy, while also assisting with their greener, sustainable initiatives.
Speaking on the partnership, Kaizzen CEO Vineet Handa said, “Konica Minolta has established itself as a leading brand that empowers businesses through digital intelligent work solutions and printing. We are privileged to have them on board and look forward to creating success stories for our patrons. For us, each new client is equivalent to an award win that we cherish most. Our goal at Kaizzen is to strengthen our client’s reputation and to bring their leadership views to the stage.”
Over the years, Kaizzen has grown into a prominent PR and digital media agency with a diverse portfolio in education, hospitality, FMCG, and technology. The company has recently won the “Agency of the Year (mid-sized)” at the ET Brand Equity – Kaleido Awards’21.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
