MAM
K. Anand Raman joins JioStar as vice president
DELHI: K. Anand Raman has traded one Star for another. After nearly 18 years at Disney Star, the media executive has joined JioStar as vice president, marking one of the more notable defections in India’s rapidly consolidating entertainment industry.
Raman’s career reads like a roadmap of Indian broadcasting’s evolution. He joined Star India in 2008 as a senior executive, back when the network was still finding its feet in regional markets. Over nearly two decades, he climbed the ranks, eventually becoming director in 2021 while simultaneously holding the title of assistant vice president since 2017, a dual role that saw him oversee operations across multiple channels.
His most recent stint involved running the Maa Network, a Telugu-language cluster acquired by Star in late 2015. Raman’s job was to stitch the acquisition into Star’s broader regional strategy, a task that involved integrating teams, maximising revenue and building what corporate types call “synergies”. Before that, he led sales for Star’s English infotainment and lifestyle portfolio, including National Geographic and Fox Life, and managed advertising for Star Movies.
The move to JioStar, which began in November 2025, places Raman in Hyderabad at a moment when India’s media giants are locked in a brutal battle for eyeballs and advertising rupees. JioStar, the result of a mega-merger between Reliance’s Viacom18 and Disney Star, represents one of the largest entertainment consolidations in Indian history. For Raman, it is both a homecoming of sorts, given his Star pedigree, and a bet on the next phase of India’s streaming and broadcast wars.
Before his long Star tenure, Raman cut his teeth at Radio City, India’s first private FM station, where he handled key accounts from 2006 to 2008. Earlier still, he worked at Chitralekha Group, managing advertising for a leading Gujarati magazine, and did a brief stint at Bennett Coleman’s Times Syndication Service during the launch of Times Books.
Twenty-two years in media, multiple channel launches, regional integrations and now a vice president’s chair at a freshly minted entertainment behemoth. Whether JioStar proves to be Raman’s biggest stage yet or just another chapter in India’s endless media melodrama remains to be seen. Either way, he knows the script by heart.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
